GCC Non Alcoholic Beverages Market

the gcc non-alcoholic beverages market is forecasted to grow at an impressive rate over the next decade. in 2018, the market size of gcc non-alcoholic beverages was estimated to be around usd 8.1 billion, which is expected to reach a value of approximately usd 14.2 billion by 2032. this signifies a cagr of 6.6%. this growth is attributed to the rising health-consciousness among the consumers and the growing population. the rising number of health-conscious consumers is fueling demand for healthier options, which are leading to an increasing trend of natural beverage consumption. the preference for zero-sugar and sugar-free variants is also increasing significantly. moreover, the demand for functional beverages is rising as a result of urbanization and the rising per-capita income, which are supporting the growth of the market. the growth in demand is further bolstered by the increasing awareness among consumers regarding the benefits of functional products that provide an energy boost. moreover, the growing sports culture is influencing the demand for energy drinks and beverages. the increasing trend of health and wellness activities is creating a positive momentum in the market. additionally, the growing preference for innovative packaging and flavours is expected to drive the demand further. further, the increased availability of convenience stores, supermarkets, and hypermarkets and the rising penetration of e-commerce are providing plenty of opportunities for growth of non-alcoholic beverages in the gcc region. the population’s propensity to adopt international cultural trends is also aiding the market. in conclusion, it can be observed that the gcc non-alcoholic beverages market is likely to experience significant growth over the next decade, driven by the increasing health-consciousness among consumers, the rising per capita income, and the growing preference for functional beverages.