GCC Frozen Vegetables Market Outlook

the gcc frozen vegetables market is expected to witness healthy growth over the next decade, driven by increasing demand for convenience foods, growing health awareness among consumers, and increasing availability of frozen vegetables due to advances in cold chain infrastructure in the region. in terms of product, the gcc frozen vegetables market is segmented into root crops, legumes, leafy greens, and other vegetables. frozen root crops are expected to account for the largest share of the overall market owing to their inherent health benefits. legumes are also expected to witness significant growth over the forecast period, driven by increasing emphasis on vegetarian diets in the region. consumer preference towards healthier eating habits is expected to drive the market for frozen vegetables. on the basis of nature, the market has been segmented into organic and conventional. the organic frozen vegetable segment is expected to register the highest cagr owing to rising consumer preference towards organic products. conventional frozen vegetables are expected to continue their dominance in terms of revenue, backed by their relatively lower price point and easy availability. on the basis of distribution channel, retail stores are expected to dominate the market, accounting for the largest market share. this is primarily due to the widespread availability of retail stores in the region, which allows for ease of access when compared to other distribution channels, such as online/e-commerce, modern trade, and direct-to-home. manufacturers are focusing on product innovations to appeal to customers, such as launching blended vegetable mixes to ensure that customers get the full range of vitamins and minerals and attract new customers. manufacturers are also launching frozen vegetable products in innovative packaging formats such as stand-up pouches and bags to increase product visibility and drive product sales. overall, the gcc frozen vegetables market is expected to show healthy growth over the period 2018-2022, backed by increasing consumer demand for convenience foods and healthy eating habits.