GCC Energy Drinks Market Outlook

The gulf cooperation council (gcc) countries have a long-standing tradition of consuming energy drinks due to their warm climate and the demand for energy-boosting beverages. the rising demand for healthier beverages have led to an increase in the number of energy drink consumption in recent years. according to the world bank’s 2018 report on gcc energy drinks market outlook, the gcc energy drinks market is estimated to hit around 13.7 billion dollars in 2018. the region is projected to experience an exponential growth in energy drink consumption in the upcoming years due to health awareness, increased industrial activities and the rising income of the region. gcc countries have witnessed a rapid increase in demand for these beverages due to a combination of factors such as growing number of health-conscious consumers, young population, rising workforces and the change in lifestyle from natural to processed drinks. the energy drinks industry in the region consists mainly of major global players such as coca-cola, pepsico, red bull and monster. gcc has also observed the recent entry of several local and regional companies which are looking to capitalize on the growing demand for energy drinks. moreover, the regional consumer base for energy drinks has shifted from traditional consumers to the health-conscious population due to the severe health and nutritional concerns associated with the category. the gcc energy drinks market outlook for 2018 to 2032 is expected to reach significant heights, with a cagr of 8.3%. the primary factors driving the growth of this market are a rise in health awareness with the increasing demand for healthier beverages, increased industrial activities resulting in more workers requiring energy boosts, and the rising living standards of local consumers due to the growing economy. furthermore, energy drinks sales have been supported by the introduction of several modern marketing tactics such as celebrity endorsements and targeted advertisement campaigns. the gcc energy drinks market is expected to reach 22.9% cagr from 2018 to 2032, and this growth is attributed to the region’s increasing disposable income, willingness of local consumers to spend on energy drinks and improved retail infrastructure. the growing health concerns among the gcc consumers will also contribute to the growth of the energy drinks market in the region. in conclusion, the gcc energy drinks market is projected to expand significantly in the upcoming years due to increasing demand for healthier beverages, growing disposable income and health awareness among the gcc consumers.