GCC Beverage Cans Market Outlook

the gcc beverage can market is expected to witness a steady growth in the upcoming years driven by increase in urbanization and rising disposable income. the beverage cans market in gcc is anticipated to be driven by strategic initiatives such as innovation of can types, use of promotional activities and development of efficient distribution channels. in 2018, non-alcoholic beverages dominated the gcc beverage cans market in terms of value. furthermore, carbonated drinks was the most consumed variant of beverages in the gcc region and is expected to account for the largest share of the market in the forecast period. a number of emerging trends in the gcc beverage cans market are expected to drive the market forward. introduction of novel energy drinks and organic beverages with sustainable packaging options such as cans has led to an increased consumption of canned beverages. additionally, aluminum cans are lighter and more convenient in nature and hence are increasingly being adopted by the beverage manufacturers. the popularity of beverage cans in gcc is also attributed to the innovative designs and sizes available for the same. the miniature format cans, which are smaller than the average canonical size, are important for trial purposes and are emerging as a major trend in the gcc region. furthermore, product innovation and investment in value-added services along with increasing need for convenience are prime factors propelling the growth in the gcc beverage cans market. with growing penetration of modern retail and ecommerce platforms in the region, brands have increased their focus on attractive packaging solutions such as cans. moreover, sustained efforts in environmental management have driven the adoption of cans as an eco-friendly packaging solution. to conclude, the gcc beverage cans market is anticipated to witness sound growth over the forecast period due to increased demand for convenience, changing lifestyles, rising urbanized population and improved socio-economic conditions.