GCC Argan Oil Market Outlook

argan oil is an increasingly popular product in the gcc region, due to its numerous benefits for skin and hair. demand for argan oil is expected to remain high in the future, driven by rising awareness, increasing adoption of healthy lifestyle habits, and a demand for natural and sustainable beauty products. in the region, argan oil is most commonly used for its skin benefits, such as moisturizing, preventing wrinkles, and reducing inflammation and acne. it is becoming increasingly prevalent in gcc countries, and is increasingly used as a substitute for other, more expensive skincare ingredients. argan oil is also increasingly used for its hair benefits, such as reducing dandruff, preventing split ends, and increasing shine. in terms of its sustainability, argan oil is a renewable resource, which is obtained from argan trees grown in southwest morocco. argan oil production is largely done by local women cooperatives, and is of a high quality due to close proximity of suppliers and minimal chemical interference in the production process. as the demand for argan oil continues to rise, it is expected that the market for it will also continue to expand over the next several years. the demand for natural and sustainable products, in combination with its various health benefits, is expected to drive an increase in adoption. additionally, ongoing marketing campaigns, and increased availability of organic and free-trade certified brands, are likely to contribute to the increased popularity and demand of argan oil in the gulf countries region. it is expected that by 2032, the demand for argan oil in the gcc will have grown significantly, supported by growth in purchasing power and increased awareness of its numerous benefits. this in turn is expected to spur an expansion of argan oil production in morocco, leading to a healthy argan oil industry. furthermore, increased demand for argan oil is also expected to lead to increased competition, driving down prices and making argan oil more accessible to people. as such, argan oil is expected to remain a popular product in the gcc, and is predicted to have strong growth going forward.