GCC Alcoholic Beverages Market Outlook

The beverage industry of the gulf cooperation council (gcc) has seen a tremendous rise in the last decade owing to the changing preferences and rising disposable income of the residents. with respect to alcoholic beverages, the market has shown a compound annual growth rate (cagr) of 3.7% between 2018 and 2032. this is projected to surpass $21.9 billion by the end of 2032. one of the key factors responsible for the growth of the gcc alcoholic beverages market is the growing demand for spirits and wines. consumption of spirits is increasing at a noticeable rate due to a shift in preference from traditional drinks to premium options among the youths as well as adults. moreover, the absence of any major restrictions in form of excise taxes has strongly favored spirit consumption in the region. moreover, the rapid emergence of innovative products with attractive packaging, distinctive tastes and special offers has revolutionized the regional alcoholic beverages market. under such circumstances, global and regional industry giants are innovating in terms of product composition and presentation that is in conformity with the local regulations and health standards. moreover, social media campaigns by certain industry players have worked in favor of driving consumer appeal. the utilization of innovative packaging and promotional materials to market their products in order to remain ahead in the competitive landscape is also gaining traction. in the near future, such innovative approaches are expected to gain further ground in the region’s alcoholic beverages market. furthermore, increasing purchasing power among msmes and start-ups across the region has facilitated the extension of alcoholic beverages to an array of outlets such as convenience stores, nightclubs, hotels, etc. in addition, introduction of foreigner-friendly policies by the gcc government is likely to expedite tourism activities, consequently having a positive influence on the regional market performance. all in all, the alcoholic beverages market in the gcc is a promising space and is further expected to grow robustly in the coming years.