the french hard seltzer market has experienced immense growth since 2018 and continues to remain the most dynamic and exciting drink sector in france. with the rapidly growing number of health and wellness-conscious millennials, many manufacturers and suppliers have shifted their strategies to accommodate this new market.the main drivers of demand within the french hard seltzer market have been the increasing popularity of the category and its highly customizable nature. in addition, hard seltzers tend to be easy to drink and contain fewer calories than other alcoholic beverages.in terms of production, there has been an increasingly large number of craft brewers producing hard seltzer in the last year. this has further increased the number of iteration of products, which include flavorings such as red berry, vanilla, peach, and more.in 2018, the demand for hard seltzers was focused mainly within the cities of paris and bordeaux. however, the trend is now slowly spreading across the country and has become popular in cities such as lille, lyon, and toulouse.packaging for hard seltzers has also seen a significant evolution as well as the sophistication of the designs has significantly increased. in keeping with consumer trends, 12oz cans and ready-to-drink cocktails are quickly gaining traction alongside traditional bottles.the future outlook for the french hard seltzer market looks very promising. increased product visibility and innovative flavors are set to drive demand. in addition, the popularity of french craft beers among lucky demographic groups is expected to further drive this trend.furthermore, the rise of numerous trendy bars and outdoor venues allows the hard seltzer category to garner more attention. finally, the rise of smaller craft brewers and producers is expected to expand consumer choice even further.
