Market Dynamics
France is one of Europe’s most advanced countries when it comes to energy consumption and the demand for energy bars has been steadily on the rise over the past decade. With an emphasis on healthier snack options, a host of innovative energy bar flavors and novel packaging options have resulted in a surge in France’s energy bar industry. In 2018, energy bar sales are expected to reach €647 million in France, representing an increase of 4.4% since 2017. Sales growth has been driven by an increase in fitness-focused consumers, as well as an increase in energy bar flavors and packaging options. Furthermore, the trend towards healthier snacking continued to be a driver of growth in 2018, helping propel energy bar sales. Looking ahead to the next five years, France’s energy bar industry is expected to experience healthy growth of 5.1%, with a CAGR of 8.5% over the 2018-2027 period. This growth will be fueled by an increasing demand for energy bars as a healthier snack option, averaging 5% each year. Furthermore, the expected growth in product innovation and customization could drive further growth in the sector, as consumers look for more novel flavors and packaging options.
In terms of market segmentation, powdered and liquid energy bars are expected to gain the most in the 2018-2027 forecast period, as the sector sees a surge in demand for new flavors and packaging options. Looking further ahead, towards 2032, France’s energy bar industry is expected to continue to grow, albeit at a slower pace than the 2018-2027 period. This growth is expected to be largely driven by improved product innovation and customization, though factors such as health awareness could also contribute to sales growth. Furthermore, increased demand from the fitness sector may lead to increased product development in this area, further giving impetus to the industry’s growth.
