France Alcoholic Beverages Market Outlook

Over the next decade, the french alcoholic beverages market is forecasted to experience a substantial growth based on the demand for both international and domestic offerings of alcohol. the major categories of alcohol in the country include beer, wine, spirits and non-alcoholic beverages. despite the country’s favorable regulatory environment and market positioning, the country is expected to experience a sluggish growth for alcoholic beverages in the near future. this is largely due to france’s high alcohol consumption levels and concerns about alcohol-related harm. extremely high alcoholic beverage taxes are also expected to curb growth for alcoholic beverages as a whole. on the bright side, the market has been buoyed by a growing trend of health consciousness amongst french consumers, leading to increased demand for low-alcohol beverages and organic products. this is especially the case amongst younger french consumers. additionally, growing interest in craft drinks and exports, encouraged by government incentives, are further contributing to the overall growth of the market. in 2018, beer remained the dominant product in terms of quantity consumed in the country. over the past five years, sales have grown marginally due primarily to the increasing availability of craft beers. wine meanwhile, remains one of the signature products of france, particularly amongst the upper and middle classes. the country of france possesses a fine tradition of producing the finest of wines and this is likely to continue into the future. in spite of the recent downward trends in alcohol consumption, wine consumption is projected to increase with the growth of the economy and increased disposable incomes. spirits consumption in france is expected to continue to remain steady, with consumers mainly opting for premium liquor, particularly for special occasions. though the market remains small due to high taxes, there has been a rise in demand for distilled spirits, especially from niche categories such as gin and whisky. non-alcoholic beverages registered the the most substantial growth as the health conscious movements sprung up. this move towards health-consciousness is expected to further spur growth for non-alcoholic drinks, potentially leading to increased competition for the major alcoholic beverage categories. taking into consideration the various factors that could potentially shape the alcoholic beverage industry in france, the french alcoholic beverages market is projected to experience stagnant yet steady growth rates in sales with alcohol consumption estimated to remain close to the current levels between 2018 to 2032.