Europe Premium Bottled Water Market Outlook

Synopsis
The above chart is Europe Premium Bottled Water Market Outlook (2018 to 2032)

Market Dynamics

the demand for premium bottled water in europe has seen a significant increase over the last few years due to various factors such as increasing health awareness, rising disposable incomes, and an inclination towards healthy beverages. europe has the second largest bottled water volumes among all global markets, with germany, france, spain, the uk, italy, russia, and poland being the top seven consuming countries. premium bottled water is generally sourced from natural springs and considered a healthier alternative to regular tap water and artificial flavored drinks. it is mostly available in still or sparkling variants and adding further to its health credentials, most premium brands are purported to contain minerals that regular tap water does not. on the back of such claims, the demand for premium bottled water has seen a surge in the recent past, especially among the health-conscious consumers. however, one key challenge for the industry has been the fact that manufacturers in this sector have to deal with an ever-changing regulatory landscape, with governments in many countries introducing new regulations that restrict the use of certain mineral sources. this has created concerns over sustainability and has led to companies exploring innovative technologies to tap natural sources while also dealing with such legal complexities. as the demand for premium bottled water continues to increase, several leading players in the industry are gearing up to benefit from the opportunities in this market. for instance, bulgarian company wave corporation is investing in digging new wells in order to increase its access to natural sources and plans to export its premium bottled water to new global markets. similarly, french mineral water company volvic is introducing a new super-premium clear sparkling water called ‘volvic element’ as a response to the strong demand for such products in the european market. it is thus evident that demand for premium bottled water in europe continues to remain high and while the current regulatory landscape has created certain challenges, several leading players in the sector are ready to tap into new opportunities in this market.