Europe Frozen Chicken Market Outlook (2018 to 2032)
Synopsis
The above chart is Europe Frozen Chicken Market Outlook (2018 to 2032)
Market Dynamics
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europe's frozen chicken market is estimated to be one of the largest in the world, with an average of about 450 million chickens processed annually. a range of factors characterise this sector, which is highly competitive, with international players, as well as regional and national ones, targeting the same market.
in terms of production, the uk has one of the largest output in europe, with an estimated 1.6 billion chickens produced annually, with a further 500 million coming from france, whilst germany, italy, and spain round off the top five producers, with over 400 million chickens produced each year.
in terms of varieties of frozen chicken products, significant growth is characterized by increasing flexibility of the products being offered, for instance, by adapting chicken to the needs of different markets and consumer tastes in response to trends. in particular, there is a greater demand for organic breaded cuts, as well as marinated and pre-cooked whole and quartered birds.
in terms of consumer preferences, there has also been a shift in the market, with increasing demand for premium products and smaller portion sizes. there has also been an increase in the demand for convenience and value-added products, such as ready meals and sandwiches, as well as products that are healthier and with fewer food miles.
environmentally conscious consumers are also increasingly influencing the market, as they more often than not opt for poultry products certified according to the standards set by either the european union or other third-party organisations, as an assurance of good environmental practices.
lastly, in terms of pricing, there is a clear downward trend in the prices of frozen chicken products, driven by the increased competition in the sector, as well as by the growing demand for better quality and value-added products.
all these factors affect the europe frozen chicken market outlook, and will continue to influence it over the next few years. companies participating in this market need to ensure that they are able to stay competitive by understanding these changes, and by adapting their products accordingly.
