Europe Automotive NVH Materials Market Outlook

europe is anticipated to emerge as the fastest-growing region in the global automotive nvh materials market over the forecast period of 2018-2032. this can be credited to increased demand for automotive noise, vibration, and harshness (nvh) reduction materials in the region. the demand mainly comes from automakers striving to develop products with reduced noise generated from automobile engines and other vehicle components. nvh materials are extensively used in automobiles to reduce engine and road noise, and provide a comfortable riding experience. these materials are intended to reduce the level of noise generated from the vehicle engine, brakes, suspension, transmission system, tires, and other components. lightweight automotive nvh materials, such as acoustic liners and dampeners, are increasingly utilized in vehicles to reduce vibration and noise. besides this, major regulatory initiatives, such as euro 6 standards, aimed at reducing greenhouse gas emissions from vehicles, are expected to drive market growth over the forecast period. automakers in the region have focused on integrating components that reduce vibration and noise with lighter material to make vehicles compliant with the euro 6 regulations. the key players in the europe automotive nvh materials market are focused on offering products that reduce the total weight and enhance the design flexibility of vehicles. the availability of high-performance and lightweight products, such as expanded polypropylene (epp), polyetherimide (pei), and silicone rubber, is anticipated to drive market demand over the forecast period. in order to strengthen their market position, industry players have emphasized on product innovations, mergers, and acquisitions. for instance, in 2017, basf se completed the acquisition of shape corp., a us-based automotive nvh materials supplier. this acquisition is expected to provide access to shape corp.’s engineering and products, enabling basf se to provide complete solutions for nvh product integration.