Europe Animal Antimicrobial And Antibiotics Market Outlook

the europe animal antimicrobials and antibiotics market is expected to witness moderate growth during the forecast period of 2018-2032. this market growth is driven by the rising awareness among farmers, veterinarians, and other animal healthcare professionals regarding the usage of animal antibiotics and antimicrobials for the better care and treatment of animals. the government regulations in europe are also facilitating the growth of the animal antimicrobials and antibiotics market. these regulations primarily support the usage and ethical prescription of animal antibiotics and antimicrobials. the approval of various drugs, vaccines, and diagnostics by the european medicines agency (ema) and the widespread presence of leading players are paving the way for the growth of the europe animal antimicrobials and antibiotics market. the huge potential of the companion animals in this market, such as cats, dogs, and horses, has been boosting the market growth. in addition, the high rate of pet acquisition and rising animal ownership has further augmented the demand for animal antimicrobials and antibiotics market in this region. for the europe animal antimicrobials and antibiotics market, innovation is one of the major trends. the occurrence of antibiotic resistance and rise in zoonotic diseases are leading the focus of players towards the development of new drugs and formulations. on the other hand, the market participants in the europe are also focusing on introducing novel and innovative animal health products to cater to different farm animals for an enhanced returns on investments. the presence of stringent regulations has also been acting as a major challenge in the europe animal antimicrobials and antibiotics market. the implementation of the rule from the veterinary medicines directorate (vmd) regarding the usage of antimicrobial drugs for animals will also restrict the sales growth. moreover, the rising production costs associated with the research and development activities and changing government regulations are further restraining the growth of the europe animal antimicrobials and antibiotics market.