Europe Android STB & TV Market, By Screen Size

the demand for android set-top boxes (stbs) and television (tv) in europe has seen a significant rise in recent years. this growth can be attributed to the increasing popularity of streaming services, coupled with technological advancements and changing consumer preferences. one of the key trends driving the demand for android stbs and tvs in europe is the demand for larger screen sizes. as consumers increasingly shift towards streaming services, the demand for bigger screens has seen a surge. this is particularly evident in the case of smart tvs, which offer a larger screen size than traditional tvs along with internet connectivity, allowing users to access streaming services directly on their tv screens. in europe, the demand for android stbs and tvs with a screen size of 40 inches and above has witnessed a noteworthy growth. this can be attributed to the changing lifestyle of consumers, who are spending more time at home due to the pandemic and are looking for larger screens to enhance their entertainment experience. the rise in demand for larger screen sizes can also be attributed to the increasing adoption of 4k and 8k ultra-high-definition (uhd) technology. these technologies offer a better and more immersive viewing experience, making them highly desirable among consumers. this has also led to an increase in the number of tv manufacturers offering 4k and 8k uhd android tvs in the european market. moreover, the demand for android stbs and tvs with larger screen sizes is also being driven by the growing gaming industry. with the rise of console and cloud gaming, consumers are looking for bigger screens to enjoy a more immersive gaming experience. this has led to a significant increase in the demand for android tvs with screen sizes of 48 inches and above, which are best suited for gaming. in conclusion, the demand for larger screen sizes is a significant factor driving the growth of the android stb and tv market in europe. with the increasing availability of streaming services, technological advancements, and changing consumer preferences, the demand for larger screens is expected to continue to rise in the future.