Europe Alpha Hydroxy Acid Market Outlook

alpha hydroxy acids are organic acids which are commonly found in nature. they are mostly extracted from plants such as oranges, grapes, apples, sugar cane etc. and used in various industries ranging from food additives to beauty products. due to their active involvement in skin care treatment, they are one of the most demanded compounds in europe. the market for alpha hydroxy acid (aha) in europe is expected to grow at a cagr of around 5.5% through the forecast period 2018 – 2032. the increasing awareness related to the benefits of aha has been one of the major growing factors for this market. most of the cosmetics and skin care products in europe contain some form of aha. it is believed to be the key ingredient for treating several skin disorder such as wrinkles, acne, age spots, scars, dark spots and other signs of ageing. furthermore, increasing demand for healthier products and natural ingredients in cosmetics and skin care products in the european countries are expected to act as an additional growth factor. moreover, strict regulations and standards governing the usage of active ingredients in personal care products have been propelled the market growth to great extent. additionally, increasing demand for sun-care products containing aha among european population is further expected to drive the overall market growth. on the flip side, irritation caused due to the usage of certain aha formulas and side-effects on sensitive skin is one of the key restraints of this market. this has also subsequently led to several studies related to the understanding of aha's effects on skin that has significantly influenced the demand & supply of these sources of aha. to conclude, the demand for aha is expected to rise in europe due to its skincare usage and product launch, fdi investments and increasing awareness associated with the health benefits of aha.