the demand for china premium chocolate industry has seen tremendous growth between 2018 and 2032. according to the report, the total sales value of chocolate products in china increased from 18.42 billion yuan in 2018 to 48.87 billion yuan in 2032, a surge of 167%. the growth in demand is driven by a number of factors including the increase in disposable income levels, the improving living standards, rise in consumption and changing lifestyle trends. the increasing demand for premium chocolate in china has drawn attention from a variety of global players, with international brands such as godiva, guylian and lindt making their entry into the chinese market. the surging demand in china has also spurred the production of premium chocolate domestically. companies in china are investing heavily to improve their manufacturing processes and expand their product portfolios to tap into the growth potential. for instance, hangzhou candyland, the leading domestic producer of chocolate in china, has invested in automatic production lines and premium packaging to differentiate its products from other players in the market. the financial crisis of 2020 had a brief but substantial impact on the global market, and the premium chocolate industry in china was not spared. despite that, sales still showed positive growth due to the high demand for premium chocolates among chinese consumers. in the long run, the industry is expected to witness strong demand for premium chocolates in china driven by rising disposable incomes, increasing demand from millennials who are more likely to opt for products with higher quality and taste, and rising food safety concerns. in addition, the expanding digital retail channels such as wechat and jd.com, which are being used not only as retail platforms but also for promotions, are expected to bode well for the growth of the industry. overall, the increasing demand of premium chocolate in china is expected to continue over the coming years, fueling the growth of the market in the next decade or so. the improving shopping environment and increasing consumer’s willingness to spend for premium chocolate will likely drive the market’s further expansion in the long run.
