China Potato Market Outlook

china recently saw a shift from traditional to an increasing modernised potato industry. low availability of alternative carbohydrate sources and the accessibility of potatoes have helped in increasing potato consumption in china. the potato is now one of the most important commodities in china's food industry. in 2018, the chinese potato market was valued at a staggering 11 billion usd. this market value is expected to increase over the next decade due to a number of factors including rising disposable incomes, changing diets and increasing urbanisation. the chinese potato sector is set to grow both in scale and diversification. there is an increasing demand of high-value fresh potatoes in china, particularly those that are used for various processed foods. this has led to an increase in high-yield potato varieties. in addition, an increasing number of farmers are switching to the intensive potato production mode, which has helped in meeting the growing demands. potato processing in china is rapidly changing. new technologies such as freezer and microwave-ready products, fresh-cut potato and fries are gaining ground in the market. additionally, the chinese government is actively introducing policies to support the sector as well as providing incentives to increase potato growing land and yields. the future for potato industry in china looks very optimistic. companies in the potato value chain are leveraging technical and technological advancements to reduce costs and increase efficiency, while increasing the appeal of their products to chinese consumers. the potato industry in china is expected to grow steadily until at least 2032. there are huge potentials for development, which would open up even more revenue avenues for the industry. additionally, chinese consumers are increasingly looking for quality potatoes. this could result in increased demand for organic and premium varieties, which could potentially drive the market further in coming years. furthermore, there are potentials for china to become an exporter of potatoes. as such, the chinese potato industry could be further bolstered by the development of entire supply chains and peppered with innovations.