China Non Alcoholic Beer Market

china's non-alcoholic beer market has seen a rapid increase over the past few years due in large part to china's increasingly health conscious consumer. with rising health concerns, more people are seeking out lower-calorie and healthier lifestyle options, and non-alcoholic beer has become increasingly popular. driving the market, is the perception that non-alcoholic beers are not just for non-drinkers. in fact, 72% of the consumers surveyed by a leading research firm said that they had consumed a non-alcoholic beer with their meal in a restaurant. this is indicative of the fact that chinese consumers are now comfortable with the idea of having a beer that is lower in alcohol, which in turn has driven demand for non-alcoholic beer. the non-alcoholic beer market represents a huge growth potential in china. non-alcoholic beer and other low alcohol beverages are becoming increasingly popular for their lower calorie counts. with the population increasingly focused on health, non-alcoholic beer provides an easy and convenient way to enjoy a beverage that is not loaded with calories or alcohol content. for this reason, many restaurants are beginning to offer non-alcoholic beer to their customers. in addition, the chinese government is promoting non-alcoholic beer consumption as part of its dietary guidance to health promotion program. this promotion has made non-alcoholic beers popular, particularly among the young population who want to enjoy alcoholic beverages without the calories or inebriation. looking to the future, demand for non-alcoholic beer in china is set to remain strong. as the population continues to become more health-conscious, the demand for healthier alternatives to full-strength alcohol beverages will remain high. with the chinese government also continuing to encourage healthier drinking habits, the demand for lower-alcohol alternatives of beer will grow even more in the coming years. therefore, the outlook for the china non-alcoholic beer market looks positive for the 2018-2032 period.