China Biscuits Market

china is one of the largest and most competitive biscuit markets in the world. its biscuit market size is estimated to be around usd 23.44 billion by 2021. over the last few years, the biscuit industry has witnessed a tremendous growth as demand for biscuits increase among chinese consumers. the growing population and the trend of consumption generated from multiple emerging segments such as young urban and rural demographics are the two primary factors driving the demand for biscuits in china. moreover, the rise of western lifestyles, wider market access through e-retail sales channels and modern convenience stores are further contributing to the growing market size and demand for biscuits. recent changes in the chinese consumer preferences are enabling a greater variety of biscuit flavors such as chocolate, cream, coffee and fruit flavors. manufacturers and retailers are now targeting health-conscious consumers by promoting fortified biscuits. meanwhile, snacking biscuits with added energy are gaining traction among chinese consumers as they are convenient and can be used during light meals. the penetration of popular brands of international biscuit makers and local manufacturers have equally increased the number of consumers who prefer foreign varieties of biscuits. companies are coming up with a range of packaging, customizing flavors and innovative product designs to attract the consumers and to keep them loyal. a shift towards premium biscuits to strengthen consumer experience and improve profit margins has been observed in the chinese biscuit market. private label brands and other premium offers are growing ahead of the market growth rate. this suggests the consumers are willing to pay more for higher quality, convenience, flavor, shape and graphic designs of biscuits. though per capita consumption of biscuits in china is below the world average, it is expected to increase in the coming years. as the new generation of consumers are more informed and aware of foreign product types, the current demand trends are expected to remain in the short and long term. overall, the chinese biscuitmaking industry is set to remain dynamic in the upcoming years with opportunities for both new entrants as well as established players in this booming market.