Canada Rum Market by Category | |

the demand for rum in canada has been steadily increasing in recent years, led by a growing interest in the spirits category and a rising demand for unique and premium products. with its distinct flavor profile and versatile nature, rum has become a popular choice among canadian consumers, driving demand across various categories within the market. one of the major factors driving the demand for rum in canada is the expanding trend of premiumization, where consumers are willing to pay more for high-quality and unique products. this has led to a significant growth in demand for premium and super-premium rums, as consumers seek out new and distinctive flavors to add to their portfolios. the category has also seen a rise in artisanal and craft rums, catering to consumers' desire for more authentic and locally sourced products. the dark rum category, which includes aged and spiced rums, has been in high demand in canada due to its popularity in cocktails and mixology. the rich and complex flavors of dark rums make them a favorite among bartenders and consumers alike, driving up demand for this category. additionally, the popularity of rum-based cocktails, such as rum and coke or mojitos, has further contributed to the demand for dark rum. white rum, although traditionally used in cocktails, has also seen a surge in demand as consumers become more explorative and adventurous with their drink choices. its light and refreshing nature make it a popular choice in summer cocktails and as a base for fruity and tropical drinks. the rise in demand for white rum has also been driven by the popularity of rum-based ready-to-drink beverages, which are convenient and accessible for on-the-go consumption. the flavored rum category has also been gaining traction in the canadian market, with a growing demand for more unique and exotic flavors. from coconut and pineapple to more unconventional flavors like banana or coffee, these infused rums offer a new and exciting twist on the classic spirit. this trend is expected to continue, as consumers seek out new and innovative flavors to add to their drinking experiences. in conclusion, the demand for rum in canada has been driven by a combination of factors such as the desire for premium and unique products, the popularity of rum-based cocktails and rtds, and an increasing interest in flavored spirits. as the market continues to evolve and expand, we can expect to see even more growth and diversification in the categories of rum in canada.