Canada Premium Bottled Water Market Outlook

the canadian premium bottled water market is predicted to experience strong growth over the 2018-2032 period, driven by growing consumer interest in high-quality, sustainable and environmentally-friendly water options. companies around the world are devising innovative and creative packaging and marketing strategies to create and explain the value of premium bottled waters that appeal to canadian consumers. on the supply-side, increasing demand for premium bottled water in canada will incentivize players to invest in r&d and innovate in packaging and distribution while strengthening existing production and marketing channels. the industry is also projected to benefit from the development of new technology such as improved filtration methods, advanced production techniques and better packaging materials. we can expect a proliferation of product offerings entering the canadian market over the 2018-2032 period, however certain industry sectors will likely fare better than others. sparkling water in particular is one segment that appears poised for growth over the next decade. north american consumers are becoming increasingly health conscious and many are looking for healthier alternatives to traditional soft drinks. thus, sparkling water holds considerable appeal as a non-alcoholic, low-calorie, carbonated beverage. the increasing preference for sparkling water is evidenced by a surge in popularity of high-end sparkling water brands such as perrier and san pellegrino, and underscores the potential growth this sector will experience over the next decade. further, companies will need to place emphasis on developing creative and innovative packaging to market these premium bottled water products, while highlighting key aspects such as sustainability, environmental friendliness and natural ingredients. companies must leverage clever packaging and marketing strategies to differentiate themselves from the growing number of competitors in the market. in conclusion, the canadian premium bottled water market offers an attractive growth opportunity in the next decade, driven by consumer demand for healthier, sustainable, environmentally-friendly bottled water products. companies that invest in r&d to develop innovative packaging and marketing strategies will have a competitive edge, and those that combine creativity and quality should find success in this growing industry.