Canada Pre Packaged Food Market Outlook

the canadian pre packaged food market is evolving and burgeoning with a current consumer base that is increasingly health conscious, cost-sensitive, and demanding convenience. consequently, the market has been witnessing a surge in demand for products that are organic, nutrient-rich, preservative- and additive-free, and glutenfree. the dynamism of the canadian pre packaged food market is being driven by innovation being introduced from new product formulations and packaging formats, enhancing the convenience of the consumer. for instance, newer specific packaging format containing both a main course and beverage is gaining increasing acceptance, thus driving growth in pre packaged food sales. growing concerns regarding the nutrient quality of pre packaged food is another factor that is driving the demand for healthy and organic products, granolas, breakfast bars, bacteria-free vegetable products, salad dressings, and snacks claiming to be preservative and additive-free. this has led to a surge in health food options in the pre packaged food space. convenience is becoming a major determinant in the pre packaged food market. with millennials, in particular, driving most of the demand in the current market, instant healthy meal solutions and single-serve packages are typically more popular than the larger family-style varieties. this shift in buying preference from overall quantity to convenience speaks to the power that health-conscious millennial (and younger generation) consumers have had in the sector. the growth dynamics of the food market will further spur with the abundance of players in the canadian space coupled with existing entrenched regional suppliers catering to different local markets. this provides a favorable competitive landscape in terms of improved quality and pricing. it is evident that rate of innovation in the pre packaged food space will continue to be a key driver of market growth. companies that keep apprised of consumer trends—especially millennial's buying habits, preferences, and attitudes—will be best positioned to continue to shape the market in the years to come.