Canada Non Alcoholic Beer Market

the canadian non-alcoholic beer market is expected to continue its growth in 2018, and over the outlook period (2018 to 2032). with the rise of health-conscious millennials, non-alcoholic beverages are gaining traction among the population, leading to potential long-term growth of the sector. several drivers are driving the growth of the non-alcoholic beer market in canada, such as health concerns related to alcohol consumption, a rising population of millennial health-conscious individuals, health initiatives and awareness campaigns, and the increase in recreational activities and out-of-home consumption. some health campaigns in canada are promoting non-alcoholic beer to reduce excessive alcohol consumption. the canadian public health agency has launched numerous campaigns promoting moderate alcohol intake among individuals. this campaign has also highlighted the risks associated with over-consumption of alcohol, particularly for vulnerable populations such as pregnant women. moreover, the health and wellness trend is also pushing consumers to look for non-alcoholic beer, as it is gaining traction as a healthier option. non-alcoholic beer has fewer calories and is lower in sugar than regular beer, and is thought to be beneficial for people looking to lose weight or maintain a healthier lifestyle. further, the increase in recreational activities and out-of-home consumption is creating an avenue for growth for non-alcoholic beer. with more people participating in outdoor activities such as camping, cycling, and hiking, non-alcoholic beer has become an attractive option for those looking for refreshments but without the risk of alcohol impairment. all these drivers are expected to continue to push the growth of the canadian non-alcoholic beer market, and it is expected to reach a market value of cad 11.9 billion by 2032.