Canada Frozen Lamb Market Outlook

the lamb meat industry in canada is expected to face a number of barriers and opportunities over the forecast period of 2018 to 2032 in the frozen lamb market. barriers: economic uncertainty in north america and europe could drive prices of lamb meat up, consuming much of the industry’s profits. as the global demand for lamb meat increases, canada may have difficulty sustaining supplies. additionally, fluctuations in foreign exchange rates could also affect the prices of lamb. transportation of frozen lamb from canada to foreign markets often involves international trade agreements, as transport efforts can result in increased trade deficits. canada may also need to account for higher costs of air transport and customs fees associated with international shipments. opportunities: canadian companies have an opportunity to increase market share if they can effectively differentiate their products from competitors. developing new technology or instructional materials that illustrate the value of canadian lamb products could help create a competitive edge. domestic consumption of lamb meat is expected to remain strong and canada is well-positioned to increase demand if the industry can develop sales and marketing strategies to better target local consumers. it is essential for the industry to create a deeper understanding among local consumers and businesses of why and how they should consume lamb. recent changes to canada’s trade policies, such as the canada-eu comprehensive economic and trade agreement (ceta) and the canada-u.s. trade agreement, have created opportunities for the industry to access european and american markets and compete with big players from those regions of the world. the future of the canadian frozen lamb market may be dependent on the industry’s ability to use technology and buy local programs to increase efficiency and retain loyalty of local customers. the industry should continue to take advantage of the opportunities presented by canada’s free trade agreements and focus on marketing efforts to increase internal demand. it is important for the industry to remain informed about shifts in the industry in order to stay competitive and profitable over the long run.