Pro
Consumer Goods
Canada Beer Market, By Distribution Channel
| Label | Gen Z | Millennials | Gen X | Boomers |
|---|---|---|---|---|
| 2020 | 1.94 USD Mn | 3.67 USD Mn | 3.35 USD Mn | 1.15 USD Mn |
| 2021 | 2.01 USD Mn | 3.8 USD Mn | 3.46 USD Mn | 1.19 USD Mn |
| 2022 | 2.08 USD Mn | 3.94 USD Mn | 3.59 USD Mn | 1.22 USD Mn |
| 2023 | 2.17 USD Mn | 4.1 USD Mn | 3.73 USD Mn | 1.27 USD Mn |
| 2024 | 2.28 USD Mn | 4.3 USD Mn | 3.91 USD Mn | 1.32 USD Mn |
| 2025 | 2.41 USD Mn | 4.53 USD Mn | 4.11 USD Mn | 1.39 USD Mn |
| 2026 | 2.56 USD Mn | 4.8 USD Mn | 4.36 USD Mn | 1.47 USD Mn |
| 2027 | 2.73 USD Mn | 5.12 USD Mn | 4.64 USD Mn | 1.56 USD Mn |
| 2028 | 2.94 USD Mn | 5.5 USD Mn | 4.99 USD Mn | 1.67 USD Mn |
| 2029 | 3.19 USD Mn | 5.96 USD Mn | 5.4 USD Mn | 1.8 USD Mn |
| 2030 | 3.5 USD Mn | 6.52 USD Mn | 5.9 USD Mn | 1.96 USD Mn |
Data Source: Wantstats Repository
Growth Outlook
- The Canada Beer Market, By Consumer Group market is on a steady long-term growth path. Segment value stands at roughly USD 13 Mn in 2026 and is projected to reach USD 18 Mn by 2030 — a gain of about 36% over the forecast period, translating to a CAGR in the high single digits.
- Across all 4 series, Millennials sits on top as of 2030: 6. 52B USD, or 36% of everything shown here combined.
- What the regional split looks like (2026): Millennials leads, holding roughly 36% of segment value — the single largest regional share. Gen X is the second-largest contributor. Gen Z and Boomers make up the remainder, in descending order.
- By 2030, Millennials alone is expected to reach USD 7 Mn, with Gen X at USD 6 Mn.
Market Dynamics
Across all 4 series, Millennials sits on top as of 2030: 6.52B USD, or 36% of everything shown here combined.
Next is Gen X, at 5.90B USD — 10% behind Millennials.
Millennials: up 78% over the period, 3.67B USD to 6.52B USD.
Gen X: 3.35B USD in 2020 to 5.90B USD by 2030, up 76%.
Gen Z climbs from 1.94B USD (2020) to 3.50B USD (2030), a 80% gain.
Boomers: 1.15B USD to 1.96B USD, 70% higher by 2030.
By rate of change, not size, Gen Z is the standout — 80% growth, faster than the rest of the group.
Combined, all 4 groups add up to 17.88B USD by 2030 — 77% up from 10.11B USD in 2020.
Reading A Multi-Series Chart
This is a comparison chart, 4 groups at once — the interesting question is usually how the gap between them changes, not the value of any single group in isolation.
Do not confuse "biggest" with "fastest-growing" — they are frequently different series on a chart like this one, and the gap between them can close faster than the current ranking suggests.
The most practical way to read this is relative: set the Canada Beer market figures beside other regions or segments of the same market to see where growth is concentrated.
This is a market research forecast, not an official statistic. Values after the 2018 base year are modeled projections to 2030, based on supply-side and demand-side analysis, and are updated when market conditions change.
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Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.