Brazil Sports-wear Market

Brazil is one of the most vibrant sports markets in the world. it has been witnessing a tremendous growth in its sports-wear market in recent years due to both domestic and international influences. the country's growing population has increased the demand for sportswear while the country also boasts some of the world's most successful soccer teams and extraordinary athletes. the brazilian sports-wear market has experienced tremendous success over the past few years, fueled by an increasingly affluent middle class, increased participation in sports activities by the youth and strong economic growth. the market is dominated by two players, international sports company (isc) and brazilian sports retailer (bsr). other notable players in the market include american sports retailer (asr), italian sports retailer (isr), asian sports retailer (asr) and german sports retailer (gsr). the brazilian sports apparel and footwear market is expected to continue to grow over the forecast period, driven by rising disposable incomes, the influx of new players, expanding retail networks, the growth of e-commerce channels and increasing consumer awareness. the market is predicted to grow at a compound annual growth rate (cagr) of around 9.5% during the forecast period, from 2018 to 2032. niching is another key trend currently influencing the brazilian sports-wear market. consumers are looking to express their individual personalities through their clothing and accessories, and they are willing to pay more for the right combination that they feel will bring out their uniqueness. therefore, producers are introducing products with personalized logos, unique designs and specially tailored products that cater to this trend. the brazilian sports-wear market also benefits from strong olympic presence and marketing campaigns. companies are dedicating vast resources to olympic games awareness and using it as a platform to increase product visibility, attract new customers and establish long-term relationships among existing customers. focusing on world-class sports and athletes increases product interest and consequently drives sales. the brazilian sports-wear market is highly competitive and will continue to be so over the next decade. increasing demand and participation levels, rising disposable incomes, improving logistical infrastructure and the advent of multi-brand stores will help to fuel growth in the market.