the brazil prepared meals market is estimated to grow at a cagr of 7.1% from 2018 to 2032. this is attributed to a number of factors, including increasing urbanization, rising incomes, and economic development. additionally, brazil's growing population and diversifying dietary preferences have further driven the demand for prepared meals in the country. more than 70% of the population prefers eating out and the demand for convenient, nutritious, and affordable meal options is growing. prepared meals come in a variety of forms, including fresh, frozen, dehydrated, or processed. traditional family-style meals are being replaced by modern on-the-go solutions for busy consumers, driving demand further. with the emergence of e-commerce and food delivery platforms, the organized retail market for prepared meals is expected to expand rapidly. furthermore, the emergence of health-conscious consumers in brazil has advanced the demand for nutritious, low-calorie, and low-fat ready-to-eat meals that meet today's dietary requirements. this has further contributed to the growth of the prepared meals industry in the country. the market is also expected to benefit from the increasing influence of working women in brazil, as they are likely to increase their share of food buying decisions. as a result, companies are expected to develop new product offerings to cater to the needs of this consumer base. finally, demand for convenience foods is further expected to increase as companies innovate and develop new products for convenience, such as easy-to-cook or ready-to-eat meals. companies are also keen to expand in brazil, as the country is now a hub for large companies looking to expand their reach. overall, the brazil prepared meals market is expected to remain strong in the forecast period and witness steady growth in the market share. companies should focus on innovation that provides convenience for consumers, rise to meet increasing nutritional demands, and also tap into emerging trends such as healthy and organic offerings. this is likely to result in significant growth for the industry in the near future.
