Brazil Premium Bottled Water Market Outlook

brazilians have an affinity for premium bottled water due to its superior quality, convenience and health benefits. while the bottled water market in brazil is estimated to reach over usd 5 billion in 2020, the premium bottled water market has seen tremendous growth in the last few years. typically, consumers of premium waters are looking for great taste and convenience due to their busy lifestyles. in brazil, premium bottled water is typically sourced from the north and south of the country, providing consumers with a wide range of mineral compositions and temperature to choose from. premium bottled water has become increasingly popular in brazil due to health-conscious consumers taking more control of their beverage options. however, the price of premium bottled water is often quite high, despite its higher quality. for consumers, this can be a significant benefit or a deterrent. however, brazil’s premium bottled water market is expected to experience substantial growth in the forecast period. this growth is driven by an increase in public awareness about the health benefits of consuming bottled water, a rise in disposable incomes, and greater availability of premium bottled water products. the advent of digital technologies has enabled marketers to reach more consumers through online platforms. this, in turn, has made it easier for consumers to access and purchase premium bottled water from a variety of sources. it’s not only easier to find the right bottled water, but the consumers also have access to tasting notes and information on the quality of the water, which popularizes the product. additionally, the flavor and quality of these waters have made them extremely popular among brazilian travelers, who request premium bottled waters for international travel. the prevalence of premium water in airports and tourist destinations has made the beverages a convenient and attractive choice, and consequently, helped to popularize them. overall, the outlook for the premium bottled water market in brazil is very positive. the combination of elevated consumer awareness, an increase in disposable incomes, and the rise of digital technologies, will contribute to the growth of this market. consumers are likely to continue to seek out premium bottled water as a symbol of status and luxury.