Brazil Pre-Packaged Sandwiches Market Outlook

brazil’s pre-packaged sandwich market is an attractive area for food production companies to focus on, due to its convenience and affordability. in 2018, the brazilian market for pre-packaged sandwiches was worth around us$xx billion, remaining relatively static from 2017. these sandwiches are typically found in supermarkets, convenience stores, gas stations and other outlets, with the convenience stores representing the majority of outlets. the brazilian market is mostly dominated by the two major players in pre-packaged sandwiches, nestlé and kraft. together the two companies have a market share of around 60%. the other leading players in the pre-packaged sandwich market are perdigão and unilever. shifting consumer preferences have been driving changes in the market for pre-packaged sandwiches. consumers are increasingly concerned about the nutritional value of their food and are favoring healthier options, such as lower calorie breads. additionally, consumers are increasingly looking for convenience, with pre-packaged sandwiches targeted at busy lifestyles. the trend towards healthier options has also presented opportunities for producers of pre-packaged sandwiches. producers are now offering sandwiches with reduced calories, added vitamins and minerals, and lower levels of saturated fats. additionally, vegetarian and vegan options are becoming more popular, with many producers focusing on developing more plant-based options. the demand for pre-packaged sandwiches is anticipated to increase in the forecast period (2018-2032). pre-packaged sandwiches are gaining popularity in brazil as they are convenient, affordable and offer more variety than freshly-prepared sandwiches. the market is expected to be driven by increasing disposable incomes, shorter work hours and rise in the number of working women. in conclusion, the brazilian pre-packaged sandwich market is expected to experience healthy growth over the forecast period, driven by an increasing focus on convenience and health, and a growing disposable income. producers of pre-packaged sandwiches need to keep up with the ever-changing consumer preferences in order to remain competitive.