the brazil potato protein market outlook 2018 to 2032 (bppmo) indicates a strong and positive forecast for the market over the coming years. demand for potato protein products in brazil is steadily increasing, driven by changes in consumer preferences and eating habits, as well as a growing population and growing incomes in the country. over the forecast period, demand for potato protein products is expected to increase at a cagr of approximately 7% between 2018 and 2032. driving this growth is the rise in health-consciousness and awareness of the nutritional benefits of potato protein. while young people are the main target group for potato protein products, an increasing number of older people are also increasingly choosing different types of easy-to-consume potato protein products. this is not only due to the convenience of these products but also because of their nutritional content. potato protein products offer a great alternative to traditional proteins such as meat, eggs and dairy, thanks to their high protein content, limitless flavours and convenient packaging. in terms of production, brazil is one of the top producers of potato protein products in latin america, with a significant contribution to the global market. in addition to this, technological advancements in the industry have made it possible to produce high-quality and affordable potato protein products. an increase in the number of plant-based food products, mostly with potato protein as the main ingredient, has further increased the demand for potato protein products in brazil over the past few years. moreover, brazil is currently targeting a rise in exports of potato protein products, driven by worldwide demand. the country has already made significant efforts to increase production and exports of these products, with a number of investment projects making it easier for companies to develop those products. this could eventually result in higher global demand for brazilian potato protein and bring new investors into the market. overall, the forecast for the brazil potato protein market outlook 2018 to 2032 is positive, with growing demand and production expected to drive the market over the forecast period. it is likely that the novel health, convenience and flavour characteristics of potato protein will continue to drive consumer preferences, resulting in further demand for products in this category.
