Brazil Electronic Cigarette Market Outlook

The brazil electronic cigarette (ec) market is poised to demonstrate tremendous growth over the next several years. according to a recent report released by statista, ec sales in brazil have increased nearly 3-fold over the past five years, from around 55 million in 2013 to over 145 million in 2018. this growth is expected to continue as brazil's population increases and becomes more accustomed to innovative products, such as ecs, that promise to provide a more satisfying smoking experience. ecs are widely seen as an increasingly popular alternative to traditional cigarettes, providing users with the same thrill of smoking but without the health risks. as such, ecs are gaining in popularity among brazilians, particularly those aged 18-34, who are more likely than any other age demographic to purchase the devices. this is particularly pertinent as the government continues to enforce stricter regulations on traditional cigarettes, such as additional taxes, while leaving ecs largely unregulated. looking forward, the brazil ec market is expected to continue growing at an exponential rate. the statista report estimates that the ec market will more than double to 330 million units sold in brazil over the next 10 years. this growth is largely attributed to rising consumer demand as users continue to move away from traditional cigarettes in favor of the safer and more enjoyable ec experience. furthermore, the growth of the brazilian ec market is likely to be strengthened by advancements in technology that are making ecs more attractive to consumers. in particular, the introduction of pod ecs and other types of ecs with more advanced features such as integrated temperature control, longer battery life, and improved flavor options are likely to be a driving force behind brazil's ec market growth. overall, the brazil ec market is expected to see significant growth over the next decade, largely due to increasing consumer demand and continued product innovation. with growing awareness of the benefits of ecs and new products entering the market, the brazil ec market is likely to remain one of the fastest growing markets in the world.