Market Dynamics
The Brazilian beverage can market has been growing steadily since 2018 and is expected to continue to grow in the coming years. This is due to increasing demand for convenience and health-conscious products in Brazil as more consumers become aware of the benefits of canned beverages. The plastic alternative, PET, is expected to gain a larger market share in the Brazilian beverage can market due to its lightweight and inexpensive nature. This could potentially lead to a slight decrease in the market share for Aluminium beverage cans as PET users look for a cheaper alternative. In addition, stringent environmental regulations and increasing emissions norms are expected to reduce the demand for carbonated beverages, both in terms of canned and bottled containers. This could potentially lead to a decrease in the demand for Aluminium drink cans in Brazil. Investment in the local production of Aluminium drink cans is expected to increase with the growing market, with companies such as BRASAL, Crown/InBev, ArcelorMittal and Ambev investing in modern machinery and technologies such as packing lines, filler/seamer lines, detectors and others to increase production and reduce costs.
Furthermore, rising consumption of energy drinks, bottled water and tea in Brazil is expected to result in an increase in demand for cans, focusing on Aluminium as the primary material. This is due to the superior storage capabilities, and lightweight nature of Aluminium beverage cans. Moreover, companies are likely to take advantage of digital marketing initiatives such as mobile marketing and social media to drive growth, by e.g. launching campaigns for can-filling products and services related to the beverage can market in Brazil. Overall, the Brazilian beverage can market is expected to grow over the forecast period (2018-2032). This will be driven by increasing demand for convenience and health conscious products, investment in local production of aluminium cans, and technological developments for digital marketing.
