Australia & New Zealand Rum Market by Type | By Country | |

the demand for rum in australia and new zealand is steadily increasing, with consumers showing a preference for a variety of types of rum from both countries. this demand is driven by a combination of factors including changing consumer tastes, increasing tourism, and the rise of craft distilleries. when it comes to types of rum, there is a growing demand for premium and craft varieties. in both australia and new zealand, there has been a shift towards more sophisticated and complex flavors, with consumers willing to pay a premium for high-quality products. this trend is reflected in the types of rum being produced, with an increase in aged, spiced, and flavored rums. additionally, there is a growing interest in small-batch and limited edition rums, which cater to consumers looking for unique and exclusive experiences. another driving force in the demand for rum in australia and new zealand is the rise in tourism. both countries are popular destinations for international tourists, and rum is becoming a must-try beverage for many travelers. this has led to an increase in demand for locally produced rums and a boost in sales for distilleries in both countries. the use of social media and digital marketing has also helped to spread awareness and drive interest in the unique and diverse rum offerings in these countries. the demand for rum in australia and new zealand is also closely tied to the rise of craft distilleries. in recent years, there has been a surge in the number of small, independent distilleries producing high-quality and innovative rums. these craft distilleries have gained a loyal following among consumers who are looking for unique and authentic products. this demand is further fueled by the growing trend of supporting local, small-batch producers and sustainability. in terms of country-specific demand, australia has a well-established rum market, with a history dating back to the early days of british colonization. this has led to a strong demand for traditional dark rums with rich, caramel notes. however, there is also a growing interest in boutique rums and a shift towards lighter and more modern styles. new zealand, on the other hand, has a relatively small but rapidly growing rum market. the demand for rum in this country is more focused on high-quality, premium rums. new zealand's geography and climate make it the perfect location for producing unique, tropical-style rums using locally-sourced ingredients. overall, the demand for rum in australia and new zealand is evolving and diversifying, driven by changing consumer preferences, tourism, and the rise of craft distilleries. this is creating a vibrant and dynamic market for rum in these countries, with a wide range of types and styles to choose from.