Australia & New Zealand Rum Market by Distribution Channel | By Country | |

the demand for rum in both australia and new zealand has been steadily increasing in recent years, leading to a thriving rum market in the region. this is due to a variety of factors, including changing consumer preferences and a growing interest in craft and premium spirits. one of the main drivers of demand for rum in australia and new zealand is the country's rich history and culture with rum. the region has a long-standing tradition of rum consumption, with the early colonial settlers bringing it over from europe. this cultural connection to rum has persisted and is now being renewed by younger generations who are seeking unique and traditional drinks. another factor contributing to the demand for rum in australia and new zealand is the rise of cocktail culture. as more people get into mixology, they are discovering the versatility of rum in creating a wide range of cocktail flavors. this has led to a growing demand for high-quality rums that can enhance the taste and complexity of cocktails. in terms of distribution channels, the demand for rum in both countries is primarily driven by off-premise consumption. this includes sales through liquor stores, supermarkets, and other off-license retailers. the convenience and accessibility of purchasing rum from these outlets make it a popular choice among consumers. however, there has also been an increase in the demand for rum through on-premise consumption. this includes sales in bars, clubs, and restaurants, where consumers can experience the different flavors and varieties of rum in a social setting. this trend has been further boosted by the rise of rum-focused bars and lounges, which offer a wider selection of premium and craft rums. in terms of distribution by country, both australia and new zealand have a strong demand for rum. however, australia has a larger market size due to its larger population and a more established market for spirits. additionally, australia's proximity to the south pacific, a region with a rich history of rum production, makes it a prime location for the importation of premium and artisanal rums. in conclusion, the demand for rum in both australia and new zealand is being driven by factors such as cultural heritage, cocktail culture, and a growing interest in premium spirits. while off-premise distribution channels remain the primary sales channel, the on-premise sector is also experiencing growth. both countries have a strong demand for rum, with australia having a larger market size. with the continuous growth of the rum market in the region, it is expected to remain a popular spirit choice for years to come.