Australia & New Zealand Potato Chips & Crisps Market By Category

the potato chips and crisps market in australia and new zealand can be categorized into two main categories – traditional and healthier options. these two categories are reflective of the growing trend towards healthier eating habits in the region. in this article, we will discuss the demand for potato chips and crisps in each of these categories, as well as the factors that are driving this demand. the traditional category of potato chips and crisps includes popular brands such as smith's, doritos, and twisties. these chips are typically high in sodium, fat, and calories, and are seen as guilty pleasures or indulgent snacks. however, despite the increasing awareness of healthier eating habits among consumers, the demand for traditional potato chips and crisps remains strong. one of the key factors driving this demand is the convenience and availability of these snacks. traditional potato chips and crisps are easily accessible in supermarkets, convenience stores, and even vending machines, making them a popular choice for a quick snack or to satisfy cravings. moreover, these snacks are relatively inexpensive, making them an affordable option for consumers. in addition to convenience and affordability, the established popularity of these brands in the market also contributes to the demand for traditional potato chips and crisps. many of these brands have been around for decades and have built a loyal customer base. this brand loyalty, along with aggressive marketing and advertising efforts, makes it difficult for newer and healthier options to compete for market share. however, there is a growing demand for healthier options in the potato chips and crisps market in australia and new zealand. this demand is driven by the increasing health consciousness among consumers, who are seeking out snacks that are lower in fat, calories, and sodium. as a result, we have seen the emergence of brands such as tyrrells, kettle, and grain waves, which offer healthier alternatives such as wholegrain and organic options. the demand for healthier options is also being driven by government initiatives and campaigns promoting healthier eating habits. for instance, in 2020, new zealand launched the healthy families nz campaign, which aims to reduce obesity rates by encouraging healthier food choices. such initiatives are expected to increase the demand for healthier options in the potato chips and crisps market. in conclusion, the potato chips and crisps market in australia and new zealand is divided between traditional and healthier options. despite the growing trend towards healthier eating habits, the demand for traditional snacks remains strong due to convenience, availability, and brand loyalty. however, with increasing health consciousness and government initiatives promoting healthier food choices, there is a growing demand for healthier options in the market.