since its emergence in 2018, the argentine hard seltzer market has experienced a remarkable growth rate. the increasing preference towards healthier beverages, the lower sugar levels, and the convenience of cans and bottles has made consumption of hard seltzer drinks popular among all age groups. the demand from the argentine hard seltzer market increased after the launch of easy-to-drink canned drinks from major beverage firms. also, the cost-efficiency as compared to other alcoholic beverages further fuelled the demand for hard seltzers in argentina. furthermore, the growing awareness regarding the health benefits of hard seltzers with their low sugar content is expected to drive the market growth further in the forecast period, 2018-2032.apart from major beverage companies, several breweries now have ventured into the hard seltzer market. this has increased competition in the argentine hard seltzers market by introducing locally-produced drinks. additionally, the growing popularity of exotic flavors made with natural ingredients, have made the drinks even more attractive to customers. this is expected to further drive the demand in the forecast period.the introduction of gluten-free seltzer drinks has received considerable recognition from the argentine hard seltzer market, giving customers who choose to avoid gluten in their diet a more stimulating experience when consuming hard seltzer drinks. additionally, the continued use of experiential marketing and social media campaigns has helped to create a larger consumer base for hard seltzers in argentina. the future growth of the argentine hard seltzer market is expected to remain positive in the forecast period. with the increased flexibility of flavors and the growing demand from health-conscious consumers, hard seltzers are sure to remain popular among argentine consumers. the larger companies in the hard seltzer market are expected to continue to drive the development of these products with the aim of catering to the quickly growing demand.
