Argentina Automotive Flooring Market Outlook

argentina is a promising market for automotive flooring. the increased number of light and heavy vehicle sales in the country has increased the demand for automotive floorings in recent years. moreover, rising domestic production of cars and trucks in the country has further resulted in the growth of the automotive flooring industry in argentina. the automotive flooring market has been largely dominated by suppliers from europe, the united states, japan, and brazil. in order to capture a larger share of the growing market, local players have started to invest heavily in product improvement and marketing. as of 2018, the automotive flooring industry in argentina is highly fragmented with many small domestic players competing with a large number of international players. the automotive flooring in argentina is broadly classified into oem (original equipment manufacturer) and aftermarket. the oem segment is expected to be the major contributor to the automotive flooring industry in argentina, accounting for around 80% of the total market size. improvements to environmental standards, health safety, and comfort have been the driving force behind the growth of the oem segment. the manufacturers of automotive flooring in argentina are continuously focusing on innovating and improving their products to meet the requirements of the customers and to stay competitive. manufacturers in the automotive flooring market in argentina are focusing on sustainability by using recycled or recyclable materials and creating new products that are easy to install, maintain and cost-effective. moreover, manufacturers are also trying to improve environmental performance in order to reduce the total amount of emissions from vehicles. with high demand from consumers, increased production of cars and trucks in the country, and improving environmental standards, the automotive flooring market in argentina is expected to witness healthy growth in the coming years. furthermore, the increasing focus on product sophistication, sustainability, and innovation is also likely to drive the growth of the industry in the long term.