Pregnancy Pillow Market

The growth of the global pregnancy pillow market is driven by the increasing birth rates and high rate of stillbirth. However, high cost of premium pregnancy pillow may hamper the growth of the market during the forecast period. The entry of key players into developing economies will create opportunity for the market during the forecast period.

The birth and postdate pregnancy rate across the globe are increasing continuously that play an important role in the growth of the market during the forecast period. For instance, according to the World Bank Group , the birth rate has increased from 1.41 per 1,000 live birth in 2012 to 1.57 per 1,000 live birth in 2017 in Germany. Similarly, according to the Central Intelligence Agency, in 2016, the globally, there were an estimated 4.3 births/second or about 256 births/minute, of which only 20% of deliveries occur on predicted time. This high birth rate will support the growth of the market across the globe.

The increasing birth rate will continuously support the growth of the market in the coming years. In Germany, according to Federal Statistical Office of Germany, around 784,901 were live birth in 2017, whereas 787,523 in 2018. Similarly, in Australia, according to Australian Bureau of Statistics, about 309,142 live birth in 2017, whereas 314,570 in 2018. Therefore, such severe statistics will contribute to the growth of the global pregnancy pillow market.

Major players in the market are interested in investing in the developing nations owing to increasing healthcare expenditure, disposable income, and high number of pregnancies. Further, the increasing awareness on pregnancy pillow products in emerging countries will support the growth of the market during forecast period. According to the National Health Commission of the People's Republic of China, about 17.58 million born in 2017 in China. Similarly, in India, according to Census of India, around 22.2 million birth were registered in 2016. The high number of customer base in emerging countries, increase attention of companies for offering its products in this region.

The development of e-commerce industries in this region will support the growth of the market. Increasing adoption of internet facilities for purchasing pregnancy pillow is expected to contribute to the growth of the market. According to report published by China Internet Network Information Center (CNNIC) in 2018, around 802 million accessed the internet facility, of which about 71% used the e-commerce services in China. This thereby is expected to boost the sale of pregnancy pillows through online portals. Moreover, online stores provide products at competitive prices which further boosts the market growth of the pregnancy pillows in the emerging countries. This developed e-commerce industry serves as an opportunity for the companies to enter the market.

The premium pregnancy pillow provides the high-quality products to compare with the other affordable products are available in the market. Due to its high-quality row material that provide the more comfort for the pregnant woman, the premium pregnancy pillow is very expensive and thus are not affordable for the customers to purchase the products. Many companies provide its premium pregnancy pillow products in the range of USD 100 to more than USD 200. Many manufacturers in this market offer its high cost premium pregnancy pillow in the market including, ZLSANVD Pregnant Women Pillow sells it for USD 313. This high cost may affect the purchasing decision of the buyers, that lead to decrease adoption of the pregnancy pillow products in the market.