Market Size (2019)
2019
$1.57B
Healthcare
Europe Ostomy Care Market
By Segment, By Region, And Segment Forecasts, 2019 – 2030
Vertical: HealthcareBase Year: 202212 Sections
Executive Summary
Europe Ostomy Care Market — Snapshot
Projected (2030)
2030
$2.63B
CAGR (2019–2030)
4.8%
4.8%Key Players
105+
The growth of the Europe ostomy care market is attributed to the technological advancements in ostomy care products, increasing awareness of ostomy care, and the growing prevalence of inflammatory bowel diseases. However, the availability of substitute therapies or products, and side effects after ostomy surgery are attributed to retarding market growth. Nonetheless, it is anticipated that the increasing number of product launches is creating lucrative opportunities for the Europe ostomy care market.
Key Insight
The Europe Ostomy Care Market market is projected to grow at a CAGR of 4.8% from 2019 to 2030.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansMarket Scope & Coverage
What this report covers
- Geographic Coverage: This analysis covers 1 regions: Europe.
- Market Segmentation: The market is analyzed across 3 segments: Ostomy Bags, Ostomy Accessories, Ostomy Wafers. Forecasts are provided for each segment from 2019 to 2030.
- Competitive Landscape: 105 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
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View Subscription PlansMarket Overview
Europe Ostomy Care Market — Growth Trajectory
An ostomy is a surgically constructed stoma or artificial abdominal opening used to eliminate waste. The patient can evacuate waste products like urine, mucus, and feces by surgically rerouting a portion of the intestine through a hole (stoma) in the abdominal wall, such as by a colostomy, ileostomy, or urostomy. Moreover, Ostomy drainage bags or pouches are used to collect these wastes, and a range of ostomy accessories are utilized to hold the bag in place, halt leaks, and avoid causing skin irritation.
Europe Ostomy Care Market — Growth Trajectory
Ostomy Bags
Ostomy Accessories
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View Subscription PlansMarket Size Trend (USD Mn)
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View Subscription PlansMarket Dimensions
How this market is segmented
- By Product By Product is broken down into: Ostomy Wafers, Ostomy Bags, Ostomy Accessories.
- By Ostomy Bags By Ostomy Bags is broken down into: Mini Bags, Medium Bags, Large Bags.
- By Ostomy Accessories By Ostomy Accessories is broken down into: Flange Extenders, Ostomy Flanges, Ostomy caps, Ostomy Skin Care, Stoma Rings, Others.
- By Type of Surgery By Type of Surgery is broken down into: Ileostomy, Urostomy, Colostomy, Bowel Management.
- By End User By End User is broken down into: Hospitals & Specialty Clinics, Home Care Settings, Ambulatory Surgical Centers.
Geographic Analysis
Regional market breakdown
- Europe Europe market size reached $1.57B in 2019 and is projected to reach $2.63B by 2030, growing at a CAGR of 4.8%.
Research Methodology
Europe Ostomy Care Market — How We Researched This Market
This report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2022
Historical Period
2019 – 2022
Forecast Period
2022 – 2030
Primary Interviews
150+
Research Process
Historical data (2019–2022) and forecast period (2022–2030)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
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View Subscription PlansCompetitive Landscape & Porter's Five Forces
Europe Ostomy Care Market — Competitive Analysis
Threat Of New Entrants
Any manufacturing company trying to enter the market is required to accept and abide by the mandatory regulatory standards set by the European Medicines Agency (EMA) and others. Moreover, there are significant barriers to entry, including high capital requirements for research and development, manufacturing capabilities, and regulatory approvals. Additionally, established companies in the market benefit from economies of scale and brand recognition, making it difficult for new entrants to gain market share. Thus, the threat of new entrants is expected to be low in the Europe ostomy care market during the forecast period.
Bargaining Power Of Suppliers
The suppliers in the Europe ostomy care market are the developers and manufacturers of ostomy care products such as ostomy bags/pouches among others, used to support individuals who have undergone ostomy surgery. The bargaining power of suppliers is a crucial factor in the Europe ostomy care market and determines the industry's strength. Many suppliers are currently present in the market due to the availability of a huge patient pool, high demand for ostomy care products by ostomy patients, and increasing government support. The existing key companies capture significant market share and monitor the cost of the products. The switching cost of these suppliers is moderate because suppliers tend to enter long-term associations, partnerships, and deals with other product manufacturing companies. Thus, the overall bargaining power of suppliers in the Europe ostomy care market is expected to be moderate during the forecast period.
Threat Of Substitutes
The threat of substitutes in the Europe ostomy care market is relatively moderate. Ostomy care products, such as ostomy bags, adhesives, and accessories, are essential for individuals with ostomies. While there may be some alternative products or treatments available, they often cannot fully replace the functionality and convenience provided by ostomy care products. However, technological advancements or innovative treatments could introduce new substitutes in the future.
Bargaining Power Of Buyers
Buyers in the Europe ostomy care market, such as hospitals, clinics, and individuals, have moderate bargaining power. While there is a wide range of available products, buyers can compare and switch between different brands or suppliers based on factors such as product quality, pricing, and service. The buyers' power is also influenced by the importance of product performance and the availability of substitutes.
Intensity Of Rivalry
The degree of competition in the Europe ostomy care market is high, owing to the presence of a large number of prominent players. Moderate product differentiation among existing players increases the intensity of rivalry in the market. Ostomy care products manufacturing companies are developing advanced products for differentiating their brand from competitors. Additionally, many prominent market players are entering into strategic partnerships, co-development activities, and tie-ups with established companies to overcome the competition. Thus, the intensity of rivalry in the Europe ostomy care market is expected to be high during the study period.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Europe Ostomy Care Market.
Regional Market Size (USD Mn)
Market estimates by geography (2030)
USD Mn
InsightEurope leads with $2.63B by 2030.
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View Subscription PlansRegional Market Data
| REGION | 2019 | 2022 | 2030 | CAGR | SHARE |
|---|---|---|---|---|---|
| Europe | $1.57B | $1.95B | $2.63B | 4.8% | 100% |
| Total | $1.57B | $1.95B | $2.63B | 4.8% | 100% |
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View Subscription PlansSegment Revenue (2030)
Ostomy Bags
Ostomy Accessories
Ostomy Wafers
045591013651820
Segment Market Share
- Ostomy Bags63%
- Ostomy Accessories23%
- Ostomy Wafers14%
Total Market Size
$2.63B
Market by Segment (2030)
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Ostomy Bags | $1.65B | 4.8% | 89% |
| Ostomy Accessories | $615.37M | 4.8% | 77% |
| Ostomy Wafers | $363.58M | 4.8% | 61% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytics
Europe Ostomy Care Market — Key Findings
Analytical insights on Europe Ostomy Care Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Europe Ostomy Care Market market is projected to reach $2.63B by 2030, growing at 4.8% CAGR. The Ostomy Bags segment holds the largest share.
Market Dynamics
The expected growth in the market can be attributed to the rising technological advancements in ostomy care products, increasing awareness of ostomy care, and growing prevalence of inflammatory bowel diseases. However, the market is also held back by availability of substitute therapies or products and side effects after ostomy surgery. Nevertheless, it is anticipated that the increasing number of product launches will create lucrative opportunities for the players operating in the Europe ostomy care market.
Market Drivers
The primary reasons driving the market include technical advances in ostomy care products. During the forecast period, the market for ostomy care in Europe is projected to be driven by the development of efficient and appropriate pouching systems and related accessories that serve to enhance the quality of life of ostomy patients. For instance, Trio Healthcare (UK), has introduced Trio Siltac, a silicone-based ostomy seal. Trio Ostomy Care is the exclusive provider of silicone-based ostomy seals. The product covers the skin surrounding the stoma and helps prevent leaks. Furthermore, innovative solutions for decreasing skin infections are being developed by key market participants. For instance, ConvaTec (UK), announced the release of a one-piece bag with mouldable technology that decreases the risk of skin infection and leaking. According to ConvaTec (UK) research, 50% of all ostomates suffer skin issues, mostly as a result of waste leaking from the stoma and seal. However, the adoption of mouldable technology minimised skin issues in about 95% of patients, and approximately 86% of patients with pre-existing skin illnesses improved their skin conditions. Therefore, these developments are expected to drive market expansion throughout the forecast period.
Market Opportunities
The increasing number of ostomy related product launches is projected to boost market growth in the coming years. For instance, the introduction of efficient and appropriate ostomy bags, which assist to improve the quality of life of ostomy patients, is predicted to give sufficient growth possibilities for ostomy care growth. Additionally, for instance, Pelican Healthcare Ltd., based in Cardiff (UK), established its position as one of the main manufacturers of disposable stoma devices in the healthcare sectors of the UK and Ireland in June 2021 with the release of the ModaViostomy bag collection. Therefore, the Europe ostomy care market is predicted to increase significantly over the forecast period due to the aforementioned factors.
Market Restraints
The technological advancements and availability of alternative therapies or goods is expected to limit market growth during the forecast period. For instance, OstomyCure AS, a Norwegian medical technology business, received CE mark clearance for their Transcutaneous Implant Evacuation System (TIES). It is a replacement for ostomy bags. This device is made of a small titanium tube that can be inserted into soft tissue in the belly without the use of a typical stoma. It is an acceptable substitute for an ileostomy bag. Similarly, certain procedures are gaining acceptance such as the Ileo-Anal J-Pouch, which is a procedure where a pouch is internally placed that connects the small intestine with the anal canal. Another procedure is the Continent Ileostomy where waste is removed through the patient’s abdominal hole. Such procedures do not require patients to carry ostomy bags providing a better quality of life. Therefore, availability of such alternative therapies may restrain the market growth during the forecast period.
Strategic Outlook and Future Directions
The pandemic has affected the economic environment for several businesses around the world. The supply chain in the Europe ostomy care market is the key to fulfilling customer demands. As a result of the pandemic, several countries-imposed import and export restrictions. This had also affected the healthcare industry as many countries are dependent on other countries for raw material supply and technology, which had also hit Europe. Raw materials required for manufacturing ostomy care products such as polyethylene, polyurethane, or polyvinyl chloride (PVC), adhesives, elastic straps, hydrocolloids, and others saw a shortage that hampered the market. Restrictions on international travel and shipping have caused delays in the transportation of raw materials and finished products, leading to supply chain disruptions and shortages. In addition, the pandemic has led to changes in healthcare practices, including shifts in priorities and resources. Healthcare systems have faced increased pressure to manage COVID-19 cases, resulting in a strain on resources and healthcare personnel. Non-essential medical procedures, including elective ostomy surgeries, may have been postponed or canceled, affecting the demand for ostomy care products. Overall, the COVID-19 pandemic has had a significant impact on the Europe supply chain of the ostomy care market in 2020, leading to delays in manufacturing, shortages of raw materials, disruptions in shipping & logistics, and changes in healthcare practices. However, in 2021, as the trade restrictions are lifted as COVID-19 cases decrease, vaccines are made available in different parts of the world, and it has helped the market to recover. Also, Ostomy patients have been encouraged to engage in remote consultations and self-care practices. This shift may have influenced the demand for certain ostomy care products, and it has also helped the market to recover.
The main target for the companies in this COVID-19 situation would be to provide products to the client base at a minimal price or at least with the same pricing for ostomy care products. This may come as a challenge for the market players as their expenditures are allegedly rising, owing to the COVID-19 pandemic, as sanitization & hygiene standards in the organization, additional benefits are given to the employees keeping in mind the pandemic situation and others increasing the cost. Moreover, due to stricter lockdown measures in several European countries, many companies have shifted temporarily to remote working, which has hampered their services.
The COVID-19 pandemic has had a profound impact on both demand and supply in the ostomy care market in Europe. Initially, there was a surge in demand for ostomy care products as individuals stockpiled essential medical supplies and hospitals faced increased patient admissions. However, the overall demand for these products was negatively affected by the postponement or cancellation of elective surgeries and non-essential medical procedures. Reduced access to healthcare facilities and changes in patient behaviour due to safety concerns also contributed to lower demand. On the supply side, the global supply chain experienced significant disruptions, including restrictions on international trade, temporary closures of manufacturing facilities, and transportation challenges. These disruptions led to delays, shortages, and difficulties in sourcing raw materials and finished products. Production challenges emerged as well, as manufacturers had to navigate social distancing measures, reduced workforce capacity, and implement safety protocols within their facilities. Additionally, changes in regulatory requirements and priorities added complexity to the supply chain. As a result, the balance between demand and supply in the ostomy care market was significantly disrupted. However, as the situation evolves and healthcare systems adapt, it is expected that the demand and supply dynamics will gradually stabilize and adjust to the new normal.
Market Value by Segment (2030)
Value (USD Mn)
Ostomy Bags
Ostomy Accessories
Ostomy Wafers
Companies
Key companies profiled in Europe Ostomy Care Market
Profiles of 105 companies operating in the Europe Ostomy Care Market market, including revenue, employee count, and market positioning where available.
Showing 105 of 105 companies
Smith+Neph
Smith+Nephew
Healthcare
Company Headquarters: London, UK Founded: 1856 Workforce: ~ 17,500 Company Working: Smith+Nephew is a manufacturer and distributor of technologically advanced medical equipment. The company offers products for ENT, sports medicine, advanced wound treatment, orthopedic repair, and trauma. The company offers robotically assisted technologies, hip, and knee implants to replace diseased, worn-out, or injured joints, and trauma-related products to stabilize fractures and deformity restoration procedures. It also provides equipment and supplies for removing and mending soft tissue in addition to products for healing wounds. Smith & Nephew sells its products to a variety of customers, including doctors, nurses, nurse practitioners, surgeons, and buying specialists. In addition, it operates in more than 100 countries worldwide. The company sells its products in Asia, Europe, the Middle East, and Africa. Furthermore, it has operations in North America, Asia Pacific, Latin America, Europe, Middle East, Africa.
Revenue$4.6B
Employees17,500
Market CapN/A
Founded1855
London, UK
CliniMed L
CliniMed Limited
Healthcare
Company Headquarters: Buckinghamshire, UK Founded: 1982 Workforce: ~500 Company Working: CliniMed Limited is a fastest growing healthcare company which is engaged in the development of various medical devices. The company specializes in the development of incontinence products, stoma products, urology products, wound care products, ostomy care, and medical devices. The company distributes and markets products across the UK. Moreover, the company provides free home delivery services for stoma and continence care patients by the subsidiary company SecuriCare.
RevenueN/A
Employees500
Market CapN/A
Founded1981
Buckinghamshire, UK
Marlen Man
Marlen Manufacturing & Development Co.
Healthcare
Company Headquarters: Ohio, US Founded: 1952 Workforce: ~ 200 Company Working: Marlen Manufacturing & Development Company manufactures and sells medical equipment and supplies for ostomy care. The company offers post-operative pouches, lightweight, odor-proof plastic pouches, double-sided sticky tape discs, and accessories. The company also provides Ileostomy, Colostomy, and Urostomy, one-piece ostomy products such as the MiniMax, UltraMax, and MaxPlus, the latter of which has a larger cutting surface of up to 80mm. Additionally, Vancive Medical Technologies' cutting-edge InteliShield Barrier Film, which has a patent application pending, is employed in the creation of Marlen Ostomy Pouches. It also operates in the US, Canada, Europe, the UK, the Netherlands, and Japan.
RevenueN/A
Employees200
Market CapN/A
Founded1951
Ohio, US
Hollister
Hollister Incorporated
Healthcare
Company Headquarters: Illinois, US Founded: 1921 Workforce: ~ 2,968 Company Working: Hollister Incorporated develops, manufactures, and sells a variety of healthcare products, such as those for ostomy care, continence care, and critical care. It offers fecal collectors, ostomy pouching systems, intermittent catheters, male external catheters, wound dressings, skin protectant and conditioning lotions, oral endotracheal tube fasteners, skin barriers, and urine drainage collectors. Hollister also offers training materials and healthcare courses for both patients and medical professionals. It also has manufacturing plants in the US, Denmark, Lithuania, Ireland, the Netherlands, and India. Moreover, it has distribution centers on three continents and sells in about 80 countries worldwide. Furthermore, the company markets its products across Europe, Africa, Asia-Pacific, and the Americas via its offices, subsidiaries, and distributors.
RevenueN/A
Employees2,968
Market CapN/A
Founded1920
Illinois, US
ConvaTec I
ConvaTec Inc.
Healthcare
Company Headquarters: Reading, UK Founded: 1978 Workforce: 10,000 Company Working: Convatec Inc produces and sells medical equipment. It offers products for advanced wound, ostomy, continence, and infusion treatment for acute-care hospitals and chronic-care facilities. Infusion care, advanced wound care, ostomy care, continence, and critical care, and are the four main business categories that the company concentrates on. The company's main products include urological catheters, skin care products, disposable infusion sets, wound dressings, diabetes, ulcers, multiple sclerosis, spina bifida, and other devices and accessories. The company's main products include urological catheters, skin care products, disposable infusion sets, wound dressings, diabetes, ulcers, multiple sclerosis, spina bifida, and other devices and accessories. Additionally, it provides products directly and via a network of distributors to hospitals, homecare agencies, pharmacies, insulin pump makers, and retail distributors in the homecare industry. The corporation also operates business throughout the Americas, Europe, Asia-Pacific, Middle East, and Africa.
Revenue$1.9B
Employees10,000
Market CapN/A
Founded1977
Reading, UK
3M
3M
Healthcare
Company Headquarter: United States Founded: 1902 Workforce: ~91,536 Company Overview: This technology company manufactures consumer, industrial, and safety products. The company operates in five business segments: industrial, safety & graphics, healthcare, electronics & energy, and consumer. The industrial segment covers products including polyester, vinyl, specialty industrial tapes, and adhesives; this segment serves a broad range of markets including electronics and automotive electrification, paper and printing, appliances, packaging, food & beverages, and construction. The safety and graphics business segment include personal protection products, commercial solutions, and transportation safety solutions. The healthcare business segment includes skin, health, infection prevention, food safety products; medical and surgical supplies, and oral care solutions. The electronics & energy business segment offers LCD computer monitors, automotive displays, LCD televisions, handheld devices, and notebook PCs; this segment also provides electrical insulation products, pressure sensitive tapes, and resins. The consumer business segment offers office supplies, home improvement and stationery products, protective materials, and consumer healthcare products. The company operates in the Americas, Asia-Pacific, Europe, and the Middle East and Africa.
Revenue$31.7B
Employees91,536
Market CapN/A
Founded1901
United States, North America
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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Europe Ostomy Care Market
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