Market Size (2016)
2016
$4.25B
Vertical: HealthcareBase Year: 201811 Sections
Market Size (2016)
2016
$4.25B
Projected (2024)
2024
$7.37B
CAGR (2016–2024)
7.1%
7.1%Key Players
108+
Cancer is generally defined as the uncontrollable growth of cells which invade and cause damage to surrounding tissues.
Oral cancer specifically, are painful lumps, or growth in the mouth that affect its surrounding tissues. Oral cancer is a broad category and includes a number of conditions such as cancers of lips, tongue, cheeks, hard and soft palate, the floor of the mouth, pharynx, and sinuses. Oral cancer is treatable but can be life-threatening if not diagnosed early and treated properly.
Diagnosis of oral cancer is extremely crucial as the treatment of the disease is dependent on the stage of cancer since earlier the diagnosis, easier to manage the cancerous growth. There are a number of diagnostic tests for the diagnosis of oral cancer. Most commonly used methods include computed tomography (CT), magnetic resonance imaging (MRI), X-ray, and ultrasonography.
Major factors characterizing the market growth are the increase in population suffering from oral cancer, effective diagnostic aids in the detection of oral cancer coupled with the increase in research & development and rise in risk factors leading to oral cancers. On the other hand, the shortage of trained professionals and the inability of healthcare organizations to purchase expensive imaging systems are likely to restrict market growth during the assessment period.
The global oral cancer diagnostics market has been segmented based on indication, diagnosis type, end user, and region. The global oral cancer diagnostics market was valued at USD 4,909.60 million in 2018, is estimated to grow at USD 7,367.90 million by 2024. In 2018, the Americas accounted for the largest market share of 42.40% with a market value of USD 2,081.67 million, followed by Europe with a market value of USD 1,382.05 million in 2018.
Based on indication, the oral squamous cell carcinoma segment accounted for the largest market share of 89.02% in 2018, with a market value of USD 4,370.55 million, which is projected to register a CAGR of 21.13% during the forecast period.
Based on diagnosis type, the computed tomography (CT) segment accounted for the largest market share of 30.07% in 2018, with a market value of USD 1,476.13 million, which is projected to register a CAGR of 7.16% during the forecast period.
On the basis of end user, the hospitals and clinics segment dominated the market and accounted for a share of 45.81% in 2018, with a market value of USD 2,249.08 million, which is anticipated to register a CAGR of 7.56% during the forecast period.
The Oral Cancer Diagnostics Market market is projected to grow at a CAGR of 7.1% from 2016 to 2024.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansOral cancer or mouth cancer is the uncontrolled growth or sore lumps developed in the mouth, which can be fatal if not diagnosed and treated early. Oral cancer is a broad term that encompasses a number of diseases including cancer of the tongue, cheeks, lips, hard and soft palate, the floor of the mouth, pharynx, and sinuses, among others. According to the American Cancer Society, men face twice the risk of developing oral cancer as compared to women. Especially men over the age of 50 are at greater risk of developing oral cancer. Early diagnosis of oral cancer is extremely important. Some of the common oral cancer diagnostic tests include CT, MRI, X-ray, and ultrasonography.
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View Subscription PlansResearch Process
Market Research Future analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
Primary Research
Extensive primary research was conducted to gain a more in-depth insight into the market and industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.
Secondary Research
Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global oral cancer diagnostics market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as Oral Cancer Foundation, American Cancer Society, Inc., Canadian Dental Association, Inc., World Health Organization, The American Speech-Language-Hearing Association (ASHA), European Society for Medical Oncology, National Institute of Health, Centers for Disease Control and Prevention (CDC), expert interviews, annual reports, SEC filings, research journals, white papers, corporate presentations, company websites, MRFR Analysis, and paid databases.
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall global oral cancer diagnostics market. The key players in the market were identified through secondary research, and their market contributions in different applications across the globe were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Market Research Future added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.
Base Year
2018
Historical Period
2016 – 2018
Forecast Period
2018 – 2024
Primary Interviews
150+
Historical data (2016–2018) and forecast period (2018–2024)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansBargaining Power of Suppliers
Bargaining power of suppliers in the oral cancer diagnostics market is medium. There are a number of suppliers present in the market owing to the high demand, increasing government support, and the availability of major opportunities for the development of the market. Switching cost of these suppliers is high because suppliers tend to enter into long-term associations, partnership, and deals with device manufacturing companies. Also, the key companies strive to survive in the market with their brand identity and quality of the product. Therefore, the overall bargaining power of suppliers in the global oral cancer diagnostics market is medium.
Bargaining Power of Buyers
The bargaining power of buyers is medium in the global oral cancer diagnostics market. This is increasing due to a rise in the number of choices of products and high switching cost. Thus, several manufacturers are trying to come up with innovative techniques to withstand the competition. However, the buyers tend to use products that have been provided by top players irrespective of the pricing, which affects the power of a buyer in the industry.
Threat of New Entrants
The threat of new entrants in the global oral cancer diagnostics market ranges from low to medium. Any company trying to enter the market is required to accept the mandatory regulatory standards issued by the government. The market is also characterized by a high degree of brand loyalty, where establishing a brand name is difficult for newcomers. Also, there has been a significant rise in the incidence and prevalence rates of oral cancer, which lures the currently established manufacturers to enter this market. Furthermore, the cost involved in research and development is comparatively high, which makes it tougher for new entrants to enter the market easily.
Threat of Substitutes
The threat of substitutes in the global oral cancer diagnostics market is medium. There are a moderate number of substitutes available in the market, and buyer propensity to substitute is low to medium. Quality, trust issue, and excellent service provided by the existing players restrict the threat of substitutes as any substitution of inputs will have a high propensity for quality depreciation resulting in a substandard product, therefore negatively affecting the image of the company as well as the market growth.
Intensity of Rivalry
The degree of competition in the global oral cancer diagnostics market is high. Companies involved in this market are trying to introduce more advanced equipment to differentiate their products from those of their rivals. Manufacturers also focus on the enhanced safety and quality of the devices to increase the demand for these products in developed countries and developing regions. To overcome the competition, players are engaged in partnering with established organizations and welcoming tie-ups. Thus, the rivalry among industry players can affect industry profits through the increasing pressure on prices, increased innovation, increased advertising, and increased service/product improvements, among others. Therefore, the intensity of rivalry in the market is predicted to be high.
Market estimates by geography (2024)
InsightAmericas leads with $3.19B by 2024, while Asia Pacific is projected to grow fastest at a 8.2% CAGR.
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View Subscription Plans| REGION | 2016 | 2018 | 2024 | CAGR | SHARE |
|---|---|---|---|---|---|
| Middle East and Africa | $408.00M | $471.14M | $558.49M | 4.0% | 8% |
| Americas | $1.79B | $2.42B | $3.19B | 7.5% | 43% |
| Asia Pacific | $845.33M | $1.17B | $1.59B | 8.2% | 22% |
| Europe | $1.21B | $1.59B | $2.03B | 6.7% | 28% |
| Total | $4.25B | $5.65B | $7.37B | 7.1% | 100% |
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View Subscription PlansTotal Market Size
$7.37B
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Oral Squamous Cell Carcinoma | $6.53B | 7.1% | 53% |
| Mucoepidermoid Carcinoma (Salivary Gland) | $372.88M | 7.1% | 47% |
| Oral Verrucous Carcinoma | $220.76M | 7.1% | 85% |
| Oral Cavity Lymphomas | $156.78M | 7.1% | 81% |
| Others | $88.58M | 7.1% | 53% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Oral Cancer Diagnostics Market covering market dynamics, competitive landscape, and strategic outlook.
The Oral Cancer Diagnostics Market market is projected to reach $7.37B by 2024, growing at 7.1% CAGR. The Oral Squamous Cell Carcinoma segment holds the largest share.
Oral cancer, or oral cavity cancer, is cancer that occurs in the mouth caused by a multitude of reasons. Most cancers that form in the mouth are squamous cell carcinoma type. The increase in population suffering from oral cancer, effective diagnostic aids in the detection of oral cancer coupled with the advances in research and rise in risk factors is expected to enhance the market growth. However, the shortage of trained professionals and the unaffordability of healthcare organizations to purchase new imaging systems is projected to curb the growth of the market. On the other hand, increasing innovation by key players operating in the market offers an opportunity for the growth of the market in the near future.
Oral cancer diagnostics have been gaining significance in recent years owing to the rising prevalence of oral cancer. According to the data published in 2017 by the National Institutes of Health (NIH), an estimated 3,70,309 people were living with oral cavity and pharynx cancer in the US in 2016. Moreover, the data also stated that oral and pharynx cancer accounts for 3% of all newly reported cancer cases in the US annually. Thus, the growing prevalence of oral cancer globally has led to an increased usage of diagnostic tools, which thereby provides a favorable scenario for the market to grow during the forecast period.
The increasing innovation in the global oral cancer diagnostics market is expected to largely affect the growth of the market during the assessment period. For instance, in January 2018, GE Healthcare formed a partnership with F. Hoffman La Roche Ltd to develop an integrated digital oncology diagnostics platform. In September 2015, PeriRx launched SaliMark OSCC Test, an advanced molecular DNA test for oral squamous cell carcinoma.
Furthermore, in March 2015, QIAGEN announced the expansion of its portfolio of liquid biopsies through the acquisition of an innovative technology that enables enrichment and molecular analysis of circulating tumor cells (CTCs) from blood samples. Thus, the growing worldwide demand for precise devices and systems influence the key players to innovate further in the near future. As a result, this is likely to lead to the growth of the global oral cancer diagnostics market.
With the increasing incidence rate of oral cancer, the need for skilled and trained medical professionals has also been escalating. For instance, the US has a low physician density of 2.5 physicians per 1,000 patients, compared to countries such as Russia that have a higher physician density of 3.3 per physicians per 1,000 patients. This difference reflects poor healthcare professional density in the US and has been negatively affecting the market in this region. The symptoms of oral cancer are mostly ignored at an early stage as it appears similar to mouth ulcer, and thus, it becomes tricky to diagnose and requires a trained physician for a diagnosis. For instance, according to a report published in 2015 by the CDC, it is estimated that 10% to 15% of screening exams require further testing due to unconvincing results. The acute shortage of skilled medical professionals that have been observed in the world may lead to high fees demanded by available physicians, thus restraining patients from seeking proper care and diagnosis. Conclusively, the scarcity of medical professionals is anticipated to hinder the market growth during the forecast period.
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 108 companies operating in the Oral Cancer Diagnostics Market market, including revenue, employee count, and market positioning where available.
Showing 108 of 108 companies
Qiagen
Company Headquarters: Germany, Europe Founded: 1984 Workforce: 5,000 Company Working: Qiagen is a healthcare company that deals in sample and assay technologies for molecular diagnostics. The company operates through more than 35 offices spread in over 25 countries. It serves more than 500,000 customers across the globe. Its product portfolio spans through a full range of molecular testing applications. Qiagen’s products are used for extraction, purification, and stabilization of DNA, RNA, and protein from various biological samples. It has over 500 core products in its portfolio. The company is listed on the New York Stock and Frankfurt Prime Standard exchanges. It offers its products in various areas such as discovery & translational research, diagnostics & clinical research, next-generation sequencing, and instruments & automation.
GE Healthcare
Company Headquarters: New York, US Founded: 1892 Workforce: ~53,800 Company Working: GE Healthcare is a leading medical technology and life science company. It has a wide portfolio of products, solutions, and services used for diagnostics, patient monitoring, treatment, development, and manufacture of biopharmaceuticals. The company helps in improving the outcomes for healthcare providers as well as for therapy innovators across the globe. It includes products and solutions such as imaging, life care solutions, and enterprise software & solutions. It also covers life sciences, which include delivery of products, services, and manufacturing solutions for the biopharmaceutical industry, drug discovery, and cellular & gene therapy technologies. It is a subsidiary of GENERAL ELECTRIC COMPANY (GE Company).
Hitachi Ltd
Company Headquarters: Japan Founded: 1910 Workforce: ~295,950 Company Working: Hitachi Ltd manufactures and sells electrical equipment. The company operates through information and telecommunication systems, social infrastructure and industrial systems, electronic systems and equipment, construction machinery, high functional materials and components, automotive systems, smart life and eco-friendly systems, and financial services segments. The information and telecommunication systems segment offer outsourcing services, system integration, disk array subsystems, servers, software, mainframes, telecommunications equipment, and automated teller machine (ATM) services. The social infrastructure and industrial systems segment provide industrial equipment, infrastructure products and services, and energy-saving solutions to help reduce environmental impact and promote urban development. The electronic systems and equipment segment manufacture semiconductors, test and measurement equipment, medical electronics equipment, liquid crystal display (LCD), power tools, and electronic parts manufacturing systems. The construction machinery segment offers products for building and structural demolition, civil engineering and construction, mining and excavation such as hydraulic excavators, wheel loaders, and mining dump trucks. The high functional materials and components segment produces wires and cables, circuit boards and materials, semiconductors and display-related materials, magnetic materials and components, specialty steels, and high-grade casting components and materials. The automotive systems segment offers engine management systems, drive control systems, electric power train systems, and car information systems. The smart life and eco-friendly systems segment provides energy-efficient home appliances, refrigerating and air-conditioning solutions, and lighting and housing equipment. The company also offers logistics and property management services. The financial services segment deals with leases, loan guarantees, and insurance services, and conducts business in the area of securitization. Hitachi Ltd operates in North America, Europe, and Asia-Pacific.
Thermo Fisher Scientific
Company Headquarters: Massachusetts, US Founded: 2006 Workforce: ~70,000+ Company Working: Thermo Fisher Scientific specializes in various biotechnology products such as analytical instruments, laboratory supply chain programs and e-commerce, laboratory equipment, lab services, specialty diagnostics, and others. The company helps its customers accelerate life sciences research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to the market, and increase the productivity of the laboratory. It has five premier brands, namely, Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, and Unity Lab Services through which it offers an unmatched combination of innovative technologies, purchasing convenience and comprehensive services.
Koninklijke Philips NV
Company Headquarters: Amsterdam, Netherlands Founded: 1891 Workforce: 77,000 (2018) Company Working: Koninklijke Philips NV (Philips) is a market leader in healthcare technology. The company has a strong sales and distribution network worldwide and operates in more than 100 countries. Philips offers products through segments, including medical devices, health systems, cardiology, health tech, oncology, respiratory, fertility, and pregnancy. The company deals in maternity care, child care, and oral healthcare products; male grooming and beauty products; food preparation and home care products; and sleep and respiratory care products. It delivers diagnostic X-ray, integrated clinical, magnetic resonance imaging, computed tomography, and molecular imaging solutions. Moreover, the company also offers healthcare information technology, clinical, and visualization and quantification informatics solutions for radiology, cardiology, and oncology; universal data management solutions, picture archiving and communication systems, and integrated electronic medical record systems; clinical and hospital IT platforms; technology-enabled monitoring and intervention, actionable program, cloud-based, and population health management software solutions. The company was formerly known as Koninklijke Philips Electronics N.V. and changed its name to Koninklijke Philips N.V. in May 2013.
CANON MEDICAL SYSTEMS CORPORATION
Company Headquarters: Tokyo, Japan Founded: 1937 Workforce: 1,97,776 Company Working: Canon Medical Systems Corporation (Canon) offers a wide range of diagnostic medical imaging solutions such as CT, MR, X-Ray, ultrasound, and healthcare informatics across the globe. The company serves customers through a network of distributors in Japan and internationally. In January 2017, Toshiba Medical Systems Corporation changed its name to Canon Medical Systems Corporation. It has various offices in Japan, South America, North America, Europe, Africa, the Middle East, and Asia and Oceania.
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Oral Cancer Diagnostics Market