Menstrual Cups Market

A menstrual cup is a type of reusable feminine hygiene product. It is a small, flexible, funnel-shaped cup made of rubber or silicone that is inserted into the vagina to collect the period fluid. It helps in leakage free mensuration.

The menstrual cups market can be driven by increasing women population in developed and developing countries, increasing cost of pads and tampons, benefits of cups over pads and tampons, and increasing government funding and campaigns.

Menstrual cup, a next-generation female hygiene product, helps in leakage free menstrual days. The increasing women population residing in developing and developed economies is driving the growth of the market, as women in developing and developed countries are well aware of menstrual cleanliness. According to the United Nations, the world’s population in 2015 was estimated to be 7.3 billion people, which comprised 3.6 billion women and 3.7 billion men worldwide. This vast women population is paving a positive growth for the menstrual cups market.

Similarly, according to the UN, currently, 83% of the global population live in developing regions, and that share is increasing. This increasing population residing in developed areas drives the menstrual cup market as people tend to be well aware of the importance of menstrual hygiene.

Menstruation remains a social stigma in developing countries which causes serious menstrual hygiene issues. According to Community Education Services, in Kenya, around 70% of girls miss school during their mensuration days due to inadequate feminine hygiene products. Almost 88% of women and girls in India use homemade alternatives, such as an old cloth, rags, hay, sand, or ash. Additionally, according to a survey conducted by the Oxford University in 2015, around 89.2% women preferred sanitary pads and 8.6% preferred cloths in Uganda, Ghana, and other African countries. These unexplored countries serve as an opportunity for the menstrual cups market. The growing awareness programs are also likely to lead to a rise in the menstrual cups market.

There are varied products available in the market for menstrual hygiene management. Menstrual cups face a threat from substitutes such as sanitary pads, tampons, and menstrual discs. A menstrual cup is a western idea, which yet has not found its place in developing countries. According to a recent survey, the majority of the women in developing areas still use clothes or sanitary pads due to its feasibility of usage. For instance, according to the United Nations data and Simmons National Consumer Survey in the United States, 60.18 million women used sanitary pads and napkins in 2017. This huge population of women using substitutes such as sanitary pads is likely to lead to the drop in sales of the menstrual cup market.