Glycine Supplement Market

The glycine supplements market has been identified as one of the fastest-growing industries, owing to the growing demand for health and wellness products, increasing awareness and incidence of lifestyle-related diseases, aging population, increasing urbanization, rising income and GDP, and consumerism. Glycine supplements in an age of personalized nutrition is regarded as one of the most noteworthy changes in the healthcare sector because of its capability to provide improved drug delivery for the better patient treatment process.

Increasing geriatric population, growing incidences of diseases due to a sedentary lifestyle and a lack of balanced diet, increasing awareness towards weight management and maintenance of a healthy lifestyle is driving the growth of global glycine supplements market. However, factors such as safety concerns regarding glycine supplements is expected to restrict the market growth during the forecast period. Expansion of e-commerce portals is likely to be an opportunity for the glycine supplements market

The high prevalence rate of diseases due to increasing adoption of an unhealthy lifestyle characterized by growing consumption of fast food is leading to rising obesity and related health issues. This inadvertently leads to the lack of consumption of a balanced diet. According to the World Health Organization (WHO), in 2016, over 17.9 million people died from cardiovascular diseases, representing 31% of all the global deaths. Companies are actively competing against each other for the development and introduction of better diagnostic and treatment devices for CVD. Thus, increasing prevalence of cardiovascular diseases is expected to drive the growth of the market. According to a report published by the American Association of Diabetes Educators, in 2018, 30.3 million people were diagnosed or living with diabetes (i.e., 9.4% of the US population). In 2017 about 30.3 million people had diabetes out of which 23.1 million people were diagnosed with diabetes while 7.2 million people remained undiagnosed in the US, as per the Center for Disease Control and Prevention (CDC). Besides this, globally 39% of the adults aged 18 years and over were overweight in 2016, and 13% were obese. Nearly 415 million people had diabetes in 2015, globally according to a report by the International Diabetes Federation (IDF). Such a high prevalence of diabetes across the globe has led to the rising demand for glycine supplements. High disposable income level and widespread adoption of an unhealthy lifestyle in Europe make it a potential high-growth market. Asia-Pacific too is expected to be a lucrative market for glycine supplements, mainly due to the rising consumption of non-nutritious fast food in the region.

Despite being a difficult category for consumers to purchase products without having proper knowledge about them, online sales of glycine supplements have experienced a dramatic increase over the last five years. Retailers focus on improving the online shopping experience through awareness about online channels and target marketing. Easy and convenient online access to these products will help companies leverage this growth opportunity. Amazon recently launched a site dedicated to products that give easy access to supplements across the globe. Many websites now have a live chat option which was previously a barrier to online purchase to address specific questions of consumers. The increasing number of options for the consumers to buy the product is boosting the growth of glycine supplements market.

Consumers are increasingly relying on alternative channels to self-diagnose and identify targeted health needs. Currently, around 70% of Americans are using the Internet as a medium to procure health information for diagnosis and treatment purposes. The glycine supplements are available in a variety of formulas by age, sex, and by specific nutritional requirements which is not considered by consumers who take these supplements. Manufacturers have encouraged consumption of these supplement by improving their online shopping knowledge and marketing efforts and targeting consumers both online and offline. Growing awareness toward the importance of functional foods such as cereals, beverages, bread that are fortified with vitamins and herbs on account of providing optimal health is expected to reduce the scope of the glycine supplements market.