Market Size (2017)
2017
$13.62B
Food & Beverages
Protein Supplements Market
By Segment, By Region, And Segment Forecasts, 2017 – 2025
Vertical: CFnBBase Year: 201811 Sections
Executive Summary
Protein Supplements Market — Snapshot
Projected (2025)
2025
$24.00B
CAGR (2017–2025)
7.3%
7.3%Key Players
105+
The global protein supplements market is expected to grow at a notable pace during the forecast period. Escalating health consciousness, the increasing number of fitness centers and health clubs, and expansion of organized retail stores are the major factors driving the growth of the market. However, the high prices of protein supplements are restraining the growth of the market. Protein supplement manufacturers are facing various challenges due to a lack of consumer awareness.
Key Insight
The Protein Supplements Market market is projected to grow at a CAGR of 7.3% from 2017 to 2025.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansMarket Scope & Coverage
What this report covers
- Geographic Coverage: This analysis covers 4 regions: North America, Europe, Asia Pacific, Rest of the World.
- Market Segmentation: The market is analyzed across 3 segments: Animal, Plant, others. Forecasts are provided for each segment from 2017 to 2025.
- Competitive Landscape: 105 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansMarket Overview
Protein Supplements Market — Growth Trajectory
Protein supplements are products intended to provide additional nutritional value to the diet. They enhance physical fitness and performance by improving metabolism. Increasing consumer awareness and health consciousness have led to a rise in protein intake. Protein supplements help in muscle building and prevent future diseases. They are widely used by athletes, bodybuilders, and people who attend commercial gyms for strength building and enhancing athletic performance.
Protein Supplements Market — Growth Trajectory
Animal
Plant
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansMarket Size Trend (USD Mn)
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansMarket Dimensions
How this market is segmented
- Source Source is broken down into: Plant, Animal, others.
- Form Form is broken down into: Powder, Liquid, Bar, Others.
- Distribution Channel Distribution Channel is broken down into: Store based, Non store based.
Geographic Analysis
Regional market breakdown
- North America North America market size reached $5.83B in 2017 and is projected to reach $10.01B by 2025, growing at a CAGR of 7.0%.
- Europe Europe market size reached $3.83B in 2017 and is projected to reach $6.72B by 2025, growing at a CAGR of 7.3%.
- Asia Pacific Asia Pacific market size reached $2.81B in 2017 and is projected to reach $5.32B by 2025, growing at a CAGR of 8.3%.
- Rest of the World Rest of the World market size reached $1.15B in 2017 and is projected to reach $1.95B by 2025, growing at a CAGR of 6.9%.
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansResearch Methodology
Protein Supplements Market — How We Researched This Market
Research Process
Market Research Future analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
Primary Research
Extensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.
Secondary Research
Secondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global protein supplements market. it was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. for this study, analysts have gathered information from various credible sources such as annual reports, sec filings, journals, white papers, corporate presentations, company websites, international organizations, and paid databases.
Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall global protein supplements market. The key players in the market were identified through secondary research, and their market contributions in different applications across the globe were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Market Research Future added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for the purpose of this study.
Base Year
2018
Historical Period
2017 – 2018
Forecast Period
2018 – 2025
Primary Interviews
150+
Research Process
Historical data (2017–2018) and forecast period (2018–2025)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansCompetitive Landscape & Porter's Five Forces
Protein Supplements Market — Competitive Analysis
Michael Porter’s Five Forces model offers a framework to study the global protein supplements market. Strategic business managers, trying to gain an edge over competing firms in the global protein supplements market, can utilize this model to better comprehend the industry in which the company operates. The components of each of the forces and the degree of impact of each element in the context of the global protein supplements market have been broken down and analyzed.
THREAT OF NEW ENTRANTS
The global protein supplements market is highly lucrative with numerous revenue opportunities owing to the growth potential. However, the need for high initial investments due to raw material costs, certification costs, and approvals from regulatory bodies restrict the entry of new players. New entrants in the market also have to incur costs associated with production equipment, skilled labor inputs, and maintenance. This makes it difficult for them to achieve economies of scale which the established players already possess.
Hence, the threat of new entrants in the global protein supplements market is expected to be moderate.
BARGAINING POWER OF SUPPLIERS
The suppliers in the global protein supplements market are milk producers, farmers, distributors, importers, and independent suppliers. There are several suppliers present across the globe with limited raw material differentiation. This lowers the switching costs for the manufacturers of protein supplements. However, the market players tend to enter into long-term contracts with suppliers and maintain strong relationships to ensure uninterrupted supply of raw materials.
Hence, the bargaining power of suppliers in the global protein supplements market is expected to be low.
BARGAINING POWER OF BUYERS
The bargaining power of buyers is the pressure consumers exert on businesses to offer high-quality products at low prices with improved customer service. The number of consumers of protein supplements in the global market is increasing exponentially. With the presence of large industrial players with extensive product portfolios, the switching costs for buyers reduce. Moreover, the consumers are well-educated about the product and have limited brand loyalty.
Hence, the bargaining power of buyers in the global protein supplements market is expected to be high.
THREAT OF SUBSTITUTES
There are no direct substitutes available for protein supplements. However, there is a high level of internal substitution. The widespread adoption of veganism has led to consumers switching to plant-based protein supplements.
Hence, the threat of substitutes in the global protein supplements market is expected to be low.
INTENSITY OF RIVALRY
The protein supplements industry is marked by high intensity of rivalry. The established market players in the market compete based on quality and price, thus making the industry competitive and reducing profit potential for the existing firms. Market players are trying to gain market share through frequent product development but the presence of small-scale suppliers is impacting their growth.
Hence, the intensity of rivalry in the global protein supplements market is expected to be high.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Protein Supplements Market.
Regional Market Size (USD Mn)
Market estimates by geography (2025)
USD Mn
InsightNorth America leads with $10.01B by 2025, while Asia Pacific is projected to grow fastest at a 8.3% CAGR.
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansRegional Market Data
| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $5.83B | $7.59B | $10.01B | 7.0% | 42% |
| Europe | $3.83B | $5.05B | $6.72B | 7.3% | 28% |
| Asia Pacific | $2.81B | $3.85B | $5.32B | 8.3% | 22% |
| Rest of the World | $1.15B | $1.49B | $1.95B | 6.9% | 8% |
| Total | $13.62B | $17.97B | $24.00B | 7.3% | 100% |
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansSegment Revenue (2025)
Animal
Plant
others
0434086811302117361
Segment Market Share
- Animal61%
- Plant29%
- others10%
Total Market Size
$25.98B
Market by Segment (2025)
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Animal | $15.78B | 7.3% | 53% |
| Plant | $7.58B | 7.3% | 87% |
| others | $2.62B | 7.3% | 53% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
Subscribe to Wantstats
Unlock premium reports, insights, blogs, charts and more.
View Subscription PlansEmpower your Business
with InsightsSave over 20% on
with Insights
Save over 20% on
Annual Subscription
See plans for professionals or small and medium businesses.
Analytics
Protein Supplements Market — Key Findings
Analytical insights on Protein Supplements Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Protein Supplements Market market is projected to reach $24.00B by 2025, growing at 7.3% CAGR. The Animal segment holds the largest share.
Market Drivers
The global protein supplements market is expected to register a notable growth rate during the forecast period. Increasing health consciousness and awareness regarding the benefits of protein supplements, a rising number of fitness centers and health clubs, and expansion of the retail sector are boosting the growth of the global protein supplements market. Moreover, the increasing demand for plant-based protein supplements has created opportunities for market players. However, the high prices of protein supplements are the major factor restraining the growth of the market.
Market Opportunities
The rising adoption of veganism has led to the introduction of several new plant-based nutritional supplements prepared from pea, soy, and canola. Additionally, the demand for soy and wheat protein is increasing rapidly, especially among the vegetarian population. The manufacturers of protein supplements may capitalize on this demand by offering nutritional supplements produced from plant sources. Moreover, the manufacturing of plant protein food products is eco-friendly as it consumes less energy, land, and water, with reduced emissions of toxic gases. The average price for whey protein is also higher than plant protein. Hence, the demand for plant-based protein supplements is likely to increase at an exponential rate as compared to animal-based protein supplements in the years to come, offering market players lucrative opportunities for growth.
Market Restraints
Protein supplements are generally positioned as costlier than other nutritional supplements such as vitamins and minerals owing to the complex extraction process and high cost of raw materials. The rise in health consciousness with a focus on fitness is leading to an increase in the demand for products with nutritional ingredients, especially protein-based supplement products. However, manufacturers have to invest significantly in setting up their businesses, obtaining certifications from regulatory bodies, operations, and research and development, which all add to the final cost of the product. Furthermore, the oligopolistic market structure is marked by individual producers indulging in price wars and dictating prices. Moreover, consumers can supplement their diets with protein-rich foods, such as meat, eggs, and other fresh foods, instead of consuming protein supplements. Thus, the high prices of protein supplements are expected to impact the sales of the products during the forecast period.
Market Challenges
Despite the high consumption of protein supplements, there is still a considerable portion of the global population that is unaware of protein supplements and their health benefits. The major reason for the limited awareness is the lack of adequate scientific evidence proving the benefits of protein ingredients, which, in turn, is restricting the marketing initiatives of vendors. Thus, consumers are hesitant to incorporate these protein supplements in their diets. For instance, pea and soy protein ingredients offer many health benefits, but due to the lack of awareness, they account for a very limited share of the global market. To address this issue, vendors need to market protein supplements with valid scientific evidence. Furthermore, the consumption of protein supplements is low due to limited affordability, especially in developing and low-income countries. This has resulted in consumers often purchasing low-quality products that tend to negatively affect health. Additionally, weak distribution channels and limited sales through online trading channels pose a challenge to players in the global protein supplements market.
Strategic Outlook and Future Directions
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Market Value by Segment (2025)
Value (USD Mn)
Animal
Plant
others
Companies
Key companies profiled in Protein Supplements Market
Profiles of 105 companies operating in the Protein Supplements Market market, including revenue, employee count, and market positioning where available.
Showing 105 of 105 companies
Vitaco Hea
Vitaco Health Group
Food & Beverages
Company Headquarters: Auckland, New Zealand Founded: 2007 Workforce: ~400 Company Working: Vitaco Health Group (Vitaco) manufactures and markets nutrition products. The company offers a line of vitamins and supplements, sports nutrition products, and health food items. The company operates as a subsidiary of Vitaco Holdings Limited and was formed with the merger of Nutra-Life Health & Fitness and Healtheries of New Zealand.
RevenueN/A
Employees400
Market CapN/A
Founded2006
Auckland, New Zealand
The Nature
The Nature's Bounty Co.
Healthcare
Company Headquarters: New York, US Founded: 1971 Workforce: >4,000 Company Working: The Nature's Bounty Co. (Nature's Bounty) is a privately held, a global leader in health and wellness with a proven track record in the nutritional market. The company manufactures and markets vitamins, dietary supplements, minerals, herbals, protein bars and powders, and ethical beauty products. Few of the flagship brands of the company are Nature's Bounty, Pure Protein, Solgar, Osteo Bi-Flex, Dr.Organic, Sundown, Body Fortress, MET-Rx, and Ester-C. The company sells its products in nearly 100 countries around the world. Nature's Bounty has manufacturing, packaging, warehouse, distribution, and administrative facilities throughout the US, Canada, and the UK. The company also maintains offices overseas in the Netherlands, Spain, South Africa, and New Zealand
RevenueN/A
Employees4,000
Market CapN/A
Founded1970
New York, US
AMWAY CORP
AMWAY CORP
Food & Beverages
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: Michigan, US Founded: 1959 Workforce: ~16,000 Company Working: Amway Corp engages in the manufacture and marketing of nutrition, beauty, and body and bath products. The nutritional products offered by the company include vitamins, minerals, dietary supplements, weight management and sports nutrition products, and energy drinks. The company has operations in the Americas, Europe, and Asia-Pacific. Amway Corp offers products through direct selling and an e-commerce platform. Since December 2004, Amway Corp has operated as a subsidiary of Alticor Inc. and markets products manufactured by other subsidiaries of Alticor Inc. For instance, the products sold under the Nutrilite brand are manufactured by Access Business Group, a subsidiary of Alticor Inc., and sold by Amway Corp.
Revenue$0.0B
Employees16,000
Market CapN/A
Founded1958
Michigan, US
GLAXOSMITH
GLAXOSMITHKLINE PLC
Food & Beverages
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Roboto Condensed"; mso-ascii-font-family:"Roboto Condensed"; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:"Roboto Condensed"; mso-hansi-theme-font:minor-latin; mso-ansi-language:EN-US; mso-fareast-language:EN-US;} Company Headquarters: Brentford, UK Founded: 1999 Workforce: ~95,490 Company Working: GlaxoSmithKline plc is a healthcare company engaged in the research, development, manufacturing, and marketing of pharmaceutical, vaccines, and consumer health-related products. It operates through three major business segments, namely, pharmaceuticals, vaccines, and consumer healthcare. The healthcare segment of the company offers a wide range of products including dairy-based drinks, protein powder, and bars. The company also offers a range of consumer health products including vaccines to prevent infectious diseases.
Revenue$33.1B
Employees95,490
Market CapN/A
Founded1998
Brentford, UK
GLANBIA PL
GLANBIA PLC
Food & Beverages
Company Headquarters: Kilkenny, Ireland Founded: 1964 Workforce: ~6,163 Company Working: Glanbia Plc (Glanbia) is one of the leading manufacturers and distributors of consumer goods and ingredients solutions under its two major operating segments namely Glanbia Performance Nutrition and Glanbia Nutritionals apart from the joint ventures. The company carries out its research and development activities in the fifteen innovation and collaboration centers present across Asia, Europe, and the US. Under the Glanbia Performance Nutrition segment, the company markets products in the sports lifestyle and nutrition products. SlimFast, Optimum Nutrition, Isopure, Nutramino, etc. are some of the key brands of the company in over 100 countries across the globe. The products under the segment comprise dairy and plant-based proteins, greens, vitamins & minerals, energy products, and weight management solutions and are manufactured in production facilities located in the UK, India, and Australia. Sales in the US account for the segment’s majority of the revenue. Glanbia Nutritionals is dedicated to the manufacturing and distribution of ingredients solutions that are used in the food and nutrition industry and are further categorized into Nutritional Solutions and US Cheese. Nutritional Solutions offers premix solutions that are used by food manufacturers for the production of beverages, healthy snacks, and bars. It also offers products including plant-based ingredients, specialist vitamin and mineral mixes, and whey protein. The segment’s clientele comprises manufacturers of different sectors including bakery and confectionery, sports nutrition, beverages, infant nutrition, dairy products, dietary products, and clinical nutrition spread across 90 countries. The dairy ingredients are part of the Glanbia nutritional business and the company’s joint venture with the Dairy Farmers of America and Select Milk Producers Inc.’s MWC also offers whey protein ingredients
Revenue$4.0B
Employees6,163
Market CapN/A
Founded1963
Kilkenny, Ireland
Philip Mor
Philip Morris International
Food & Beverages
Company Headquarters: US Founded: 1847 Workforce: ~+79800 employees Company Working: Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris. PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.
RevenueN/A
Employees79,800
Market CapN/A
Founded1846
US
Page 1 of 18
…
Go to page
Powering the world's best teams.
From next-gen startups to established enterprises.
What our clients say
Trusted by forward-thinking businesses
for data-driven intelligence
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Protein Supplements Market
Starting from
$4,950