Market Size (2017)
2017
$1.17B
Food & Beverages
Men s Hair Loss Prevention and Growth Products Market
By Segment, By Region, And Segment Forecasts, 2017 – 2025
Vertical: CFnBBase Year: 201811 Sections
Executive Summary
Men s Hair Loss Prevention and Growth Products Market — Snapshot
Projected (2025)
2025
$1.73B
CAGR (2017–2025)
5.0%
5.0%Key Players
105+
The global men’s hair loss prevention and growth products market was valued at USD 1,225.4 million in 2018 and is expected to register a healthy CAGR of 5.11% during the assessment period. It is projected to reach a value of USD 1,732.2 million by the end of 2025. The growth of the global market is primarily driven by the rising prevalence of androgenic alopecia across the globe. People suffering from this condition experience hair loss as early as in their teenage years, which is expected to fuel the demand for men’s hair care products during the forecast period.
Another major factor driving the demand for men’s hair care products is media promotion and celebrity endorsements. Market players rope in celebrities to create brand awareness on platforms such as television, mobile applications, and streaming channels. Factors such as the high demand for organic hair products and the expansion of the organized retail sector in emerging economies are projected to offer lucrative opportunities to the players in the market.
However, various advantages of private labeling such as reduced competition and increased margins are expected to hamper market growth during the assessment period.
As per MRFR analysis, the global market has been segmented on the basis of product type, category, distribution channel, and region. By product type, the global market has been segmented into shampoos, conditioners, oils, serums, and others. The shampoos segment accounted for the largest market share of 45.8% in 2018 and is projected to reach a value of USD 790.1 million by 2025. Based on category, the market has been bifurcated into organic and conventional. The conventional segment accounted for the larger market share, but the organic segment is expected to register the higher CAGR of 5.55% during the review period. On the basis of distribution channel, the market has been divided into store-based and non-store-based. The store-based segment is expected to be valued at USD 1,344.5 million by the end of 2025, exhibiting a CAGR of 4.92%. The store-based segment has been further categorized as supermarkets & hypermarkets, convenience stores, and specialty stores.
By region, the market in North America accounted for 33.6% of the global market share in 2018. This is due to the increasing geriatric population in the region. According to the National Alopecia Areata Foundation, approximately 6.8 million people in the US suffer from alopecia. However, the Asia-Pacific regional market is expected to exhibit the highest CAGR of 5.46% during the review period on account of the increasing adoption of hair products by men and the establishment of Indian brands such as The Man Company.
Key Insight
The Men s Hair Loss Prevention and Growth Products Market market is projected to grow at a CAGR of 5.0% from 2017 to 2025.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
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What this report covers
- Geographic Coverage: This analysis covers 4 regions: North America, Europe, Asia Pacific, Rest of the World.
- Market Segmentation: The market is analyzed across 5 segments: Shampoos, Oils, Conditioners, Serums, Others. Forecasts are provided for each segment from 2017 to 2025.
- Competitive Landscape: 105 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
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View Subscription PlansMarket Overview
Men s Hair Loss Prevention and Growth Products Market — Growth Trajectory
The rising prevalence of androgenic alopecia is driving the demand for hair loss prevention and growth products globally. Sedentary lifestyles with increased stress levels are resulting in frequent hair loss for men at earlier stages. This, along with the growing disposable incomes and emphasis on appearance, is a major factor responsible for market growth. These products are available in several types such as shampoos, conditioners, oils, and serums.
Men s Hair Loss Prevention and Growth Products Market — Growth Trajectory
Shampoos
Oils
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View Subscription PlansMarket Dimensions
How this market is segmented
- Product Type Product Type is broken down into: Shampoos, Conditioners, Oils, Serums, Others.
- Category Category is broken down into: Conventional, Organic.
- Distribution Channel Distribution Channel is broken down into: Store-Based, Non-Store-Based.
Geographic Analysis
Regional market breakdown
- North America North America market size reached $393.70M in 2017 and is projected to reach $574.10M by 2025, growing at a CAGR of 4.8%.
- Europe Europe market size reached $365.60M in 2017 and is projected to reach $545.50M by 2025, growing at a CAGR of 5.1%.
- Asia Pacific Asia Pacific market size reached $286.30M in 2017 and is projected to reach $434.80M by 2025, growing at a CAGR of 5.4%.
- Rest of the World Rest of the World market size reached $124.40M in 2017 and is projected to reach $177.90M by 2025, growing at a CAGR of 4.6%.
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View Subscription PlansResearch Methodology
Men s Hair Loss Prevention and Growth Products Market — How We Researched This Market
Market Research Future analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.
Extensive primary research was conducted to gain a deeper insight into the market and industry performance. For this report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five to 10 years.
Secondary research was conducted to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the global men’s hair loss prevention and growth products market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, regional markets, and developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations of personal care manufacturers, and paid databases. Also, various associations such as the American Hair Loss Association, American Hair Loss Council, and International Society of Hair Restoration Surgery have been considered in the study.
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the global men’s hair loss prevention and growth products market. The key players in the market were identified through secondary research, and their market contributions in the respective regions were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis by Market Research Future added before being presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study.
Base Year
2018
Historical Period
2017 – 2018
Forecast Period
2018 – 2025
Primary Interviews
150+
Research Process
Historical data (2017–2018) and forecast period (2018–2025)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
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View Subscription PlansCompetitive Landscape & Porter's Five Forces
Men s Hair Loss Prevention and Growth Products Market — Competitive Analysis
Threat of New Entrants
The global men’s hair loss prevention and growth products market is large and highly competitive. The initial investments required are high and include processing equipment costs. The revenues are also high considering the widespread demand for hair protection products in various forms and packaging across the globe.
The global men’s hair loss prevention and growth products market is fragmented owing to the presence of established players, along with local and regional players. The new players need to invest heavily in creating a brand identity through strategies such as innovative formulations, designs, and quality with the help of advanced technology. Moreover, the initial set up costs are quite high, including the cost of premises and advanced machinery.
Hence, the threat of new entrants in the global men’s hair loss prevention and growth products market is expected to be moderate.
Bargaining Power of Suppliers
The suppliers in the global men’s hair loss prevention and growth products market include manufacturers of foaming and detergent agents, cationic surfactants, conditioning agents, active ingredients, preservatives. Numerous suppliers provide the raw materials required to produce men’s hair loss prevention and growth products, with limited differentiation in quality and price. Thus, manufacturers can easily switch between suppliers as they are not dependent on a single supplier, which reduces their operational risks. The suppliers are not only concentrated in one region but have a cross-regional presence, which further decreases switching costs.
Hence, the bargaining power of suppliers in the global men’s hair loss prevention and growth products market is expected to be low.
Threat of Substitutes
There are no immediate substitutes for men’s hair loss prevention and growth products. The demand for these products is high as they help protect hair follicles from damage caused by pollution and other environmental factors. However, the market is highly fragmented with intense internal competition based on quality, price, efficacy, and convenience. For instance, consumers are substituting shampoos with oils due to convenience, efficacy, and the comparative cost benefit. Additionally, consumers seeking a permanent solution for hair loss may opt for hair transplants. However, increasing incidences of post-surgical complications and side effects along with the extremely high costs of treatment limits the substitution of hair protection products with transplant.
Hence, the threat of substitutes in the global men’s hair loss prevention and growth products market is expected to be low.
Bargaining Power of Buyers
The presence of large industrial players in the global men’s hair loss prevention and growth products market, growing concerns for hair loss, and the need for hair maintenance have attracted a wide consumer base. Due to a large number of existing manufacturers in the market, the switching costs for consumers are low. Consumers are also well-informed about the products and their brand loyalty is low. Moreover, most of the consumers are price sensitive and tend to switch to offerings with a comparatively lower price.
Hence, the bargaining power of buyers in the global men’s hair loss prevention and growth products market is expected to be high.
Intensity of Rivalry
The global men’s hair loss prevention and growth products market is marked by high industry rivalry. Established players are targeting competitors based on quality and price, making the industry competitive and reducing profit margins for all existing firms. Additionally, the players operating in the market compete based on customized offerings and technological advancements.
Players in the global men’s hair loss prevention and growth products market have moderate production capacities and focus on strategic investments. Major manufacturers are inclined toward enhancing their production capacities, especially in emerging economies, owing to the high demand for the products.
Hence, the intensity of rivalry in the global men’s hair loss prevention and growth products market is expected to be high.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Men s Hair Loss Prevention and Growth Products Market.
Regional Market Size (USD Mn)
Market estimates by geography (2025)
USD Mn
InsightNorth America leads with $574.10M by 2025, while Asia Pacific is projected to grow fastest at a 5.4% CAGR.
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View Subscription PlansRegional Market Data
| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| North America | $393.70M | $472.50M | $574.10M | 4.8% | 33% |
| Europe | $365.60M | $443.20M | $545.50M | 5.1% | 31% |
| Asia Pacific | $286.30M | $349.90M | $434.80M | 5.4% | 25% |
| Rest of the World | $124.40M | $148.20M | $177.90M | 4.6% | 10% |
| Total | $1.17B | $1.41B | $1.73B | 5.0% | 100% |
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View Subscription PlansSegment Revenue (2025)
Shampoos
Oils
Conditioners
Serums
Others
0218435653870
Segment Market Share
- Shampoos46%
- Oils25%
- Conditioners20%
- Serums8%
- Others2%
Total Market Size
$1.73B
Market by Segment (2025)
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Shampoos | $790.10M | 5.0% | 89% |
| Oils | $428.40M | 5.0% | 77% |
| Conditioners | $340.70M | 5.0% | 66% |
| Serums | $130.40M | 5.0% | 53% |
| Others | $42.80M | 5.0% | 53% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytics
Men s Hair Loss Prevention and Growth Products Market — Key Findings
Analytical insights on Men s Hair Loss Prevention and Growth Products Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Men s Hair Loss Prevention and Growth Products Market market is projected to reach $1.73B by 2025, growing at 5.0% CAGR. The Shampoos segment holds the largest share.
Market Dynamics
The global men’s hair loss prevention and growth products market is expected to register a notable growth rate during the forecast period. The growing incidences of male pattern baldness are driving the growth of the market. Men’s preference for cosmetic over medical solutions is another factor boosting the sales of hair loss prevention and growth products. Moreover, owing to the increasing awareness of organic products, consumers are demanding organic men’s hair loss prevention and growth products, creating an opportunity for the key players in the market. The growth of the organized retail sector in emerging economies eases product availability, thus contributing to the global market growth. However, the presence of private-label brands in the market restraints the growth of the global men’s hair loss prevention and growth products market.
Market Drivers
Hair loss is a major concern for men and women across the globe. With age, men tend to suffer hair loss, leading to baldness. Male-pattern baldness occurs as hormone levels change over the course of a man's life; this is also known as androgenetic alopecia. It can start as early as a person's teens and the risk increases with age. Androgenic alopecia is characterized by a receding hairline and hair loss on the top and front of the head. The various factors of male pattern hair loss/ androgenic alopecia include genetics, age, hormones, nutritional deficiencies, infections, and some psychological conditions. Up to half of the global male population experiences some degree of hair loss by the age of 50, and it affects possibly as much as 80% of the male population by the age of 70. According to the US National Library of Medicine, hair loss affects approximately 50 million men in the country. These factors are mainly driving the growth of the global men’s hair loss prevention and growth products market. Moreover, men tend to prefer cosmetic hair loss treatment such as shampoo, oil, and serums rather than medical treatment. This can be attributed to the high costs of medical treatments such as drugs for hair growth and prevention of hair loss and hair transplant procedures.
Thus, the prevalence of androgenic alopecia is expected to drive the growth of the global men’s hair loss prevention and growth products market during the forecast period.
Market Opportunities
The demand for organic products is increasing across the globe due to rising consumer awareness of the impact of harmful chemicals on human health and the environment. Consumers are demanding organic men’s hair loss prevention and growth products as well. According to MRFR analysis, the organic personal care products market is projected to reach USD 19.5 billion by 2024. The key players in the market are emphasizing the use of natural and organic ingredients in hair loss prevention and growth products. For instance, in 2016, L’oreal S.A. launched a haircare range with natural ingredients in India to tap into the growing popularity of Ayurvedic products. Thus, the increasing demand for organic men’s hair loss prevention and growth products offers market players lucrative opportunities for growth in the coming years.
Market Restraints
Retailers across the globe market private-label brands along with international brands to offer low-cost substitutes to consumers and increase revenue generation. According to MRFR analysis, retailer sales for personal care products have increased by approximately 25% over the past two years due to the sales of private-label brands. These private-label manufacturers also sell their products in the unorganized market, thereby limiting the growth of players in the global men’s hair loss prevention and growth products market. Furthermore, the prices of the products manufactured by local companies are comparatively low as compared to those offered by established market players who have achieved economies of scale with high spending on raw materials and technology.
The sales of private-label products are largely unaccounted for, which creates a gap between the production volume and the revenue generated in the global men’s hair loss prevention and growth products market. Thus, the increase in the number of private-label manufacturers offering products at low costs is expected to hinder the growth of the established players in the global men’s hair loss prevention and growth market during the forecast period.
Strategic Outlook and Future Directions
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Market Value by Segment (2025)
Value (USD Mn)
Shampoos
Oils
Conditioners
Serums
Others
Companies
Key companies profiled in Men s Hair Loss Prevention and Growth Products Market
Profiles of 105 companies operating in the Men s Hair Loss Prevention and Growth Products Market market, including revenue, employee count, and market positioning where available.
Showing 105 of 105 companies
Forest Ess
Forest Essentials
Food & Beverages
Forest Essentials is an authentic, traditional skincare brand, with its foundations in the ancient science of Ayurveda. It offers products under four major categories, i.e., facial care, body care, hair care, and wellness. It has over 70 stores across all major cities in India. The company’s manufacturing facilities are world-class with pharmaceutical-grade production standards and green factories.
RevenueN/A
EmployeesN/A
Market CapN/A
FoundedN/A
United States, North America
Kao Corpor
Kao Corporation
Food & Beverages
Kao Corporation is a leading manufacturer of hygiene, beauty, and health products. Its chemical business contributes to the development of diverse industries. It operates through five segments, namely, cosmetics, skin care and hair care, human health care, fabric and home care, and chemicals. The products offered by the company are sold in more than 100 countries across the globe. It operates 41 manufacturing plants across the world and four R&D laboratories in Japan.
Revenue$12.2B
EmployeesN/A
Market CapN/A
FoundedN/A
United States, North America
Unilever
Unilever
Food & Beverages
Company Headquarters: London, United Kingdom Founded: 1929 Workforce: ~ 127,000 Company Working: Unilever is a leading multinational consumer goods companies offering fast-moving consumer goods across the globe. The company usually operates in more than 190 countries across the globe and reported business segments including beauty and wellbeing, personal care, home care, nutrition and ice cream. Under its beauty and wellbeing segment, 20% of Unilever's overall revenue and 24% of its underlying operating profit come from Beauty & Wellbeing. Delivering great growth across four important areas is its primary goal. Category and portfolio transformation investments. Its line of skin care products is particularly strong in Asia, and its portfolio of hair care products is competitively vying for global leadership. Prestige Beauty and Health & Wellbeing are two of its newest categories. Both have a significant following in the US and have the potential to go global. Personal Care accounts for 28% of underlying operating profit and 23% of Unilever's overall revenue. Three key categories and seven core brands, which account for most of Personal Care's revenue, are how they set up to produce growth. The company hold top positions in the global markets for deodorants and skin cleansing, and the company is fourth in the world for oral care. Home Care accounts for 14% of underlying operating profit and 21% of Unilever's overall revenue. In four major categories—fabric cleaning, fabric enhancers, home & hygiene, and water & air, the company is well up to produce growth and margin. The company possess a diverse geographic reach, a portfolio of powerful international brands, and two years in a row of market share expansion. The company’s market leadership in developing markets, where they excel, is what makes them strong. Nutrition consists of six major categories—dressings, functional nutrition, healthy snacking, plant-based meat, scratch cooking aids, and tea. Serving food operators, Unilever Food Solutions generates about one-fifth of Nutrition's revenue. The company has a large geographic footprint, with emerging markets accounting for 55% of Nutrition's revenue. To achieve its goal of being a "World-class Force for Good in Food, “the company provide competitive growth while improving sequential margins.The industry is being driven by a number of consumer trends, including the post-Covid resurgence in scratch cooking, an increase in interest in healthy, more mindful eating, and rising expectations for convenience. In response to these tendencies, the company plan lays forth some distinct options.
Revenue$58.0B
Employees127,000
Market CapN/A
Founded1928
London, United Kingdom
L’ORÉAL S.
L’ORÉAL S.A.
Food & Beverages
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Revenue$27.5B
Employees86,000
Market CapN/A
Founded1908
Clichy, France
The Procte
The Procter & Gamble Company
Food & Beverages
The Procter & Gamble Company (Procter & Gamble) manufactures, markets, distributes, and sells consumer packaged goods across the globe. The company operates through five business segments—grooming, beauty, health care, fabric and home care, and baby, feminine and family care. The company’s hair care category under the beauty segment includes shampoos, conditioners, and hair styling products. It sells its products through mass merchandisers, e-commerce platforms, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, baby stores, specialty beauty stores, high-frequency stores, and pharmacies.
Revenue$65.0B
EmployeesN/A
Market CapN/A
FoundedN/A
United States, North America
Philip Mor
Philip Morris International
Food & Beverages
Company Headquarters: US Founded: 1847 Workforce: ~+79800 employees Company Working: Philip Morris International (PMI) is a leading multinational tobacco company. PMI's primary business is the manufacturing and sale of cigarettes. The company's portfolio includes renowned brands such as Marlboro, Parliament, L&M, Chesterfield, and Philip Morris. PMI has been actively investing in and developing reduced-risk products (RRPs) as alternatives to traditional cigarettes. The flagship RRP is the IQOS system, which heats tobacco rather than burning it. PMI operates in over 180 countries, making it one of the largest international tobacco companies. The company has a strong market presence in key regions, including the European Union, Asia Pacific, Latin America, the Middle East, and Africa.
RevenueN/A
Employees79,800
Market CapN/A
Founded1846
US
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Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
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Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Men s Hair Loss Prevention and Growth Products Market
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