Men s Hair Color Market

The global men’s hair color market has witnessed significant growth over the last few years and is projected to register a CAGR of 7.20% during the forecast period. The growing preference for men’s grooming is considered to be one of the major factors for the rising growth of the global men’s hair color market. Additionally, increasing professional salon services for men is driving the market growth. However, side-effects due to the presence of harmful chemicals in hair color are hampering the growth of the market. The global men’s hair color market is estimated to emerge lucrative for the vendors active both in developed and developing economies due to new product launches & increasing demand for organic products and influence of social media and innovative marketing strategies.

Men are becoming more conscious about hygiene, grooming, and personal aesthetics during recent years.

Moreover, an increasing male population concerned for looking good and self-grooming is anticipated to drive the global men’s hair color market. Traditionally, men have been known to be less worried about their grooming habits. They are no longer limiting themselves to just shaving products and deodorants but are further becoming habitual users of grooming products such as moisturizers, facial scrubs, and hair care products, among others. For decades, the grooming market has been dominated by products for women, but recently, the men population has acquired a huge market in the beauty industry. According to the MRFR analysis, the global market for men’s grooming products is projected to reach over USD 61.2 billion by 2020. Furthermore, the rise of self-identifying metrosexual males, along with high disposable income, is likely to drive the market.

Living in the modern age, especially the younger population is increasingly inclined towards grooming and self-care. According to the United Nations Department of Economic and Social Affairs Population Division, the youth aged between 15 to 24 years is projected to reach 1.3 billion by 2030. Also, the share of the young male population is estimated to be over 51.8% by 2030. Thus, the growing young age population, along with the increasing trend of personal grooming, is expected to drive the men’s hair color market during the forecast period.

The manufacturers are inclined towards launching innovative and new men’s hair color products to increase the consumer base. For instance, in 2017, Hoyu Co., Ltd, launched a men’s hair color named “Men's Bigen One Touch Color.” The company offers three different hair colors under this product portfolio, namely natural brown, dark brown, and natural black. Also, manufacturers such as Indus Valley offers men’s hair color, which is purely derived from the organic & natural sources and toxic chemicals such as ammonia and lead. Also, the increasing trend of organic and vegan beauty products is expected to create an opportunity in the global men’s hair color market.

There are a handful of harmful ingredients or chemicals present in professional as well as over the counter products that include, resorcinol, ethanolamine (MEA), ammonia, persulfates, parabens, propylene glycol, and metals such as nickel. Some of these ingredients or chemicals can cause serious problems. For instance, resorcinol irritates the skin and interfere with normal hormone production. Propylene glycol is also known to cause dermatitis. Also, hair color consists of dyes, modifiers, antioxidants, and fragrance, in addition to a variety of chemicals existing in slight proportions that impart a specific quality to the hair, such as softening it. Many of the chemicals used in hair color might prove to be toxic to the end user leading to irritation or allergic reactions. Also, there are other damaging chemicals present in hair dye that can cause side-effects such as light tingling, itching and burning, allergic reactions, and blistering and rashes. Thus, the side-effects and allergic reactions caused by some of the chemicals used in hair colors are hampering the growth of the men’s hair color market at the global level.

The global companies are trying to expand their products due to the increasing consumer demand for new and multiple ranges of available colors. Various regulations posed by governments such as Cosmetic Regulation and Food and Drug Administration (FDA), among others, make hair dye creation more difficult. As these regulations limit the number of dyes used in the hair color, manufacturers have to come up with new colors. For instance, in Europe, hair colors are regulated under the Cosmetic Regulation 1223/2009/EU. Hence the majority of manufactures tend to use the ingredients specified in Annex III of this regulation. Annex III specifies the list of ingredients which cosmetic products must not contain, to name a few, thioglycolic acid and its salts, ammonia, tosylchloramide sodium (inn), dichloromethane, chlorates of alkali metals, benzyl benzoate, benzyl salicylate, and cinnamyl alcohol, among others.

In the US, regulations are set by the US Food and Drug Administration (FDA), and the same set of rules is followed by Canada. In Asia-Pacific, the regulations vary from one country to another. In Japan, manufacturing practices are highly influenced by the Japan Hair Color Industry Association, which studies hair dyes’ toxicological data and sets national standards for the industry. Korea has established a positive set of ingredients that can be approved for hair dying. Thus, stringent regulations posed by various government authorities on ingredients used in hair color is expected to challenge the growth of the men’s hair color market.