Market Size (2016)
2016
$150.98M
Vertical: CFnBBase Year: 201711 Sections
Market Size (2016)
2016
$150.98M
Projected (2023)
2023
$234.48M
CAGR (2016–2023)
6.5%
6.5%Key Players
109+
Global functional beverages market has witnessed continued demand during the last few years and is projected to reach USD 234.48 billion at a CAGR of 6.63% by 2023 in terms of value. Functional beverages market has witnessed substantial innovation in terms of new product launches along with research & development and collaboration by the industrial players.
Global functional beverages market is projected to witness a CAGR of 6.63% and it is projected to reach USD 234.48 billion during the forecast period 2018-2023. Europe is anticipated to account for the maximum market proportion in the global functional beverages market over the forecast period of 2018-2023. The segment is projected to reach to USD 74.26 billion by the end of 2023. However, Asia Pacific region is projected to register the substantial growth rate (7.29%) during the forecast period 2018-2023.
Global functional beverages market is projected to witness a CAGR of 6.63% and it is projected to reach USD 234.48 billion during the forecast period 2018-2023. Sports beverages is anticipated to account for the maximum market proportion in the global functional beverages market over the forecast period of 2018-2023. The segment is projected to reach to USD 63.88 billion by the end of 2023. However, functional fruits and vegetable juices segment is projected to register the substantial growth rate (7.13%) during the forecast period 2018-2023.
Global functional beverages market is projected to witness a CAGR of 6.63% and it is projected to reach USD 234.48 billion during the forecast period 2018-2023. Store based segment is anticipated to account for the maximum market proportion in the global functional beverages market over the forecast period of 2018-2023. The segment is projected to reach to USD 185.17 billion by the end of 2023. However, non-store based segment is projected to register the substantial growth rate (7.08%) during the forecast period 2018-2023.
Global functional beverages market is projected to witness a CAGR of 6.63% and it is projected to reach USD 234.48 billion during the forecast period 2018-2023. Health & wellness is anticipated to account for the maximum market proportion in the global functional beverages market over the forecast period of 2018-2023. The segment is projected to reach to USD 91.25 billion by the end of 2023. However, energy & rejuvenation segment is projected to register the substantial growth rate (7.07%) during the forecast period 2018-2023.
The Functional Beverages Market market is projected to grow at a CAGR of 6.5% from 2016 to 2023.
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansFunctional beverages are healthy beverages which provides overall nutrition to the human body and keeps the body hydrated. These are fortified drinks that prevents or helps to address health issues across all age groups. The fortification could range from ingredients such as vitamins, minerals, herbs, and amino acids to additional raw fruits and vegetables. There have been many changes and innovations in the beverage market over the past years as consumers seek new benefits from their beverages. One of the most important benefits sought by consumers is health and wellness. The market for new functional beverages with added ingredients and related health benefits has grown rapidly with positioning strategies linked to energy, digestion, aging, satiety, cognitive ability, hydration, weight management, and fatigue, among others. While the opportunity for developing functional beverages is high, manufacturers often struggle to achieve market success, and the challenges new functional beverage developers face include the technological challenge of developing and marketing new products with new ingredients; differentiating brands in ultra-competitive markets; identifying the most appropriate positioning platforms of convenience; and marketing science and technology to consumers, as well as health, natural, and legal obstacles. The high failure rates suggest an inability to understand consumer preferences and choice motives in relation to the purchase of functional beverages.
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View Subscription PlansResearch ProcessMarket Research Future research is conducted by industry experts who offer insight into industry structure, market segmentations, technology assessment, competitive landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analyzing historical trends and current market positions. Furthermore, the varying trends of segments & categories geographically presented are studied and are estimated based on primary & secondary research.
Primary Research
Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this report we have conducted primary surveys (interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.
Secondary Research
Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the functional beverages Market. It was also used to obtain key information about major players, market classification and segmentation according to the industry trends, geographical markets, & developments related to the market and technology perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of food & beverages, personal care manufacturers, some paid databases and many others.
Market Size Estimation
Both, top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent submarkets of the overall functional beverages market. The key players in the market were identified through secondary research and their market contributions in the respective geographies were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market have been covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data has been consolidated and added with detailed inputs and analysis from market research future and has been presented in this report. The following figure shows an illustrative representation of the overall market size estimation process employed for this study
Base Year
2017
Historical Period
2016 – 2017
Forecast Period
2017 – 2023
Primary Interviews
150+
Historical data (2016–2017) and forecast period (2017–2023)
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
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View Subscription PlansThreat of New Entrants
Availability of Raw Material: Raw material for functional beverages are dependent on the type of end-product to be produced. However, to produce highly demanded common functional beverages, the raw materials are present in abundance across the globe.
Additionally, functional beverages market is dominated by established players and to enter the market, new players need to invest enormously to create their brand identity through strategies such as high R&D investments and by producing quality products with the help of advanced technology. Also, functional beverages business is highly competitive and huge. Major players have their prominent presence across the globe.
The market is identified to witness high threat of new entrants based on high revenue generated through the region and high scope of this market. Existing players, to survive in the market, must focus on new product development, improvisations, and strategic product formulations keeping in check the changing trends to create product differentiation and outperform their competitors.
Overall, the threat of new entrants to the market is moderate-high.
Bargaining Power of Suppliers
Uniqueness of Suppliers: Bargaining power of suppliers is a crucial factor in functional beverages market and determines the strength of the company. Key players who are the suppliers (majorly) maintain a strong relationship with consumers due to the buying power of the latter, also they focus more on strong business relations to maintain the end-product quality. The suppliers are unique in terms of sourcing, supplier relationship, and product functionality; continuously focusing on creating product differentiation and uniqueness of suppliers.
For an instance, there are number of suppliers of raw material used in functional beverages in the market, but they do not determine the price of the end-products. Manufacturers of functional beverages have the liberty to shift between suppliers as they are not dependent on a single supplier, which reduce their operational risks. Hence, the bargaining power of suppliers is moderate.
Supplier Concentration: Functional beverages have high demand in all the regions. Each region is dominated by either the internal players or the local suppliers. Suppliers are not concentrated only in one region by have their cross-regional presence. Established suppliers are identified to have moderate bargaining power in each region.
Suppliers Control Over Prices: The bargaining power of suppliers is high since the supplier’s group is specific for product (raw material), thus it makes it difficult to bargain in terms of value.
Therefore, the bargaining power of suppliers is moderate-high.
Threat of Substitutes
Availability of Substitutes & Ease of Substitution: Functional beverages market is facing intense internal competition at ingredient level from other sources such as plants, nuts, and dairy substitutes. In case of domestic applications, consumers opt for conventional beverages instead of functional beverages. For an instance, the functional beverages market is facing intense competition from other non-alcoholic beverages. Additionally, presence of ingredients which may have adverse health effects may hamper the overall demand of functional beverages owing to the increasing consumer’s awareness towards the adverse effects of synthetic ingredients. Analyzing various factors, it is identified that there are chances of product substitutes at internal level.
The threat of substitute in functional beverages market is high.
Bargaining Power of Buyers
Number of Customers: The demand for functional beverages products is high owing to high application of the product. Buyers of functional beverages are health conscious consumers including athletes, sports person, gym going people and many others. During the forecast period, the bargaining power of buyers is projected to escalate owing to increasing demand for functional beverages.
Switching Cost of Consumers: The presence of large industrial players in the functional beverages products market has attracted a huge consumer base. Due to a large number of existing manufacturers in the market, the switching cost of consumer falls. The consumers are well-educated about the product, and the consumers no longer have brand loyalty which determines the bargaining power of buyers. But, the cross contamination of the products at the manufacturing process and product loss due to microbial activity restricts the consumers to hold back themselves to established brands. Hence, the bargaining power of consumers for the functional beverages is found to be high.
The bargaining power of buyers is high in the functional beverages market.
Competitive Rivalry
Number of Competitors: The functional beverages market is marked by high rivalry. The established players in the functional beverages products market indulge in a rivalry where the market players are targeting its competitors in terms of quality and price, thus, making the industry competitive and reducing profit potential for the existing firms. Additionally, the players operating in the market are competing based on new products, flavors, and also quality of the products. Consumer’s substitution ease is also high due to a wide number of choices available for the consumers.
The Capacity of Competitors: Market players in the functional beverages industry have high production capacity and focus on strategic investments in R&D. Players in this market have more focus on the supply of quality product to increase the longevity of the products to create product differentiation further. They invest highly in R&D sector and continuous product development with changing consumer preferences. Major brands are identified to have strong relationships with retailers.
Hence, the competitive rivalry in the functional beverages market is high.
Market estimates by geography (2023)
InsightEurope leads with $74.26M by 2023, while Asia Pacific is projected to grow fastest at a 7.1% CAGR.
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View Subscription Plans| REGION | 2016 | 2017 | 2023 | CAGR | SHARE |
|---|---|---|---|---|---|
| Asia Pacific | $36.99M | $48.16M | $59.79M | 7.1% | 25% |
| Rest of the World | $20.38M | $26.47M | $32.31M | 6.8% | 14% |
| Europe | $49.07M | $61.76M | $74.26M | 6.1% | 32% |
| North America | $44.54M | $56.25M | $68.12M | 6.3% | 29% |
| Total | $150.98M | $192.65M | $234.48M | 6.5% | 100% |
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View Subscription PlansTotal Market Size
$234.48M
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| Sports Beverages | $63.88M | 6.5% | 54% |
| Energy Drinks | $52.58M | 6.5% | 61% |
| Functional Fruit and Vegetable Juices | $44.47M | 6.5% | 72% |
| Functional Dairy Products | $34.26M | 6.5% | 46% |
| Prebiotic and Probiotic Drinks | $20.48M | 6.5% | 89% |
| Others | $12.77M | 6.5% | 53% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytical insights on Functional Beverages Market covering market dynamics, competitive landscape, and strategic outlook.
The Functional Beverages Market market is projected to reach $234.48M by 2023, growing at 6.5% CAGR. The Sports Beverages segment holds the largest share.
Functional beverages are being marketed as products that have additional ingredients to provide a wide range of health benefits. Due to the presence of ingredients like minerals, vitamins, herbs, amino acids, antioxidants, and bacteria in these beverages, these products have beneficial effects on the body such as improved immune system, heart rate, digestive health hydration and electrolyte replenishing benefits post exercise, improved, and better intestinal flora and gut function. For instance, sports drinks are being marketed as products aiding in hydration and probiotic beverages are being marketed as products aiding in improving gut health. Marketers of functional beverages are focusing on effective labelling and aligning each formula to a specific health benefit and application to attract consumer attention.
The major key players operational in the market are focusing more on the creation of a unique brand identity to differentiate their products from those of their competitors. Manufacturers must create a positive brand image for their products in order to survive the intense competition. For instance, the Monster brand of energy drinks differentiates its product by packaging it distinctively in black cans with a green logo in the shape of monster paws. This focus on enhancing brand identity will help in the market growth during the forecast period.
The high calorie content in many functional beverages in the form of sugar acts as a major restraining factor for the global functional beverages market. Increase in the number of diabetic and obese population has become a major health concerns across the globe. The incidence of obesity is already high in high-income countries and is also growing in the low- and middle-income countries. Excessive consumption of sugar products can increase an individual's diabetes level and weight. The excessive consumption of products having high sugar content can increase an individual's blood sugar level and weight, causing diabetes and obesity. Growing consumer awareness towards health has a positive impact on the functional beverage manufacturers to come up with low-caloric beverages in order to meetup the growing consumer demands.
Misleading product labels related to the efficiency of functional foods and beverages is likely to hamper the market growth in the forecast period. Claims made by the manufacturers of these beverages regarding their effectiveness and health risks associated with the consumption of these products tends to mislead consumers very frequently which has a negative impact on this market. For instance, recent research has shown that many of the ingredients found in energy drinks have side effects and contain more than the recommended amount of potentially harmful chemicals. Thus, the manufacturers of functional beverages are required to label all products with warnings about overdose or harmful effects arising due to the mixing of one type of functional drink with another.
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Profiles of 109 companies operating in the Functional Beverages Market market, including revenue, employee count, and market positioning where available.
Showing 109 of 109 companies
Campbell Soup Co.
Company Headquarters: Camden, New Jersey, United States Founded: 1869 Workforce: ~14.1K Company Working: They are a well-focused brand powerhouse with two divisions: meals & beverages and snacks, and they were founded in 1869. As a purpose-driven business, they contribute significantly to society via everything from the food they produce and the processes they use to their ongoing dedication to the environment and the communities where they live. People have faith in the work companies do to link people to one another, to the memories they treasure, and to trustworthy, honest, and tasty food.
Monster Beverage Corporation
Company Headquarters: California U.S. Founded: 1985 Workforce: 2,187 employees as of December 2017 Company Working: Monster Beverage, through its different subsidiaries develops, markets, sells, and distributes energy drink beverages, soda, and its concentrates in the United States and globally. It operates through three segments: Monster Energy Drinks, Strategic Brands, and Other. It produces ready-to-drink packaged drinks, non-carbonated dairy based coffee and energy drinks, and non-carbonated energy shakes primarily to bottlers and full-service beverage distributors. The company sells its products under the brands Monster Energy, Monster Energy Ultra, Monster Rehab, Monster Energy Extra Strength Nitrous Technology, Java Monster, Muscle Monster, Punch Monster, Juice Monster, Übermonster, BU, Mutant Super Soda, Monster Hydro, Espresso Monster, Caffé Monster, Nalu, NOS, Full Throttle, Burn, Mother, Ultra Energy, Play and Power Play(stylized), Relentless, BPM, Gladiator, and Samurai brands. The company was known as Hansen Natural Corporation until it changed its name to Monster Beverage Corporation in January 2012
Mondelez International Inc.
Company Headquarters: Chicago, Illinois, United States Founded: 2012 Workforce: ~ 79,000 Company Working: Mondelez International, Inc. is a snack company. The Company manufactures and markets snack food and beverage products for consumers. It operates through four segments: Latin America, Asia, Middle East, and Africa (AMEA), Europe and North America. Its brands spanned five product categories: Biscuits, including cookies, crackers and salted snacks; Chocolate; Gum and candy; Beverages, including coffee and powdered beverages, and Cheese and grocery. Mondelez sells its candy, snacks, and beverages through supermarket chains, wholesalers, supercenters, warehouse clubs, distributors, mass merchandisers, convenience stores, drug stores, and other retail food outlets. The company's products are distributed through direct store delivery, company-owned and satellite warehouse, distribution centers and other facilities. The company also sells through independent sales offices and agents in some of its international locations. In addition, Mondelez operates in more than 80 countries and sells its products in some 150 countries, but generates most of its revenue outside the US.
Fonterra Co-operative Group Ltd.
Company Headquarters: Auckland, New Zealand Founded: 2001 Workforce: ~19,608 Company Working: Fonterra Co-operative Group Limited (Fonterra) is a manufacturer and distributor of dairy products including cheese, lactose, yogurt, butter, milk, milk powders, casein, whey protein, and various other dairy ingredients and products. The company is formed and managed by a group of dairy farmers in Aotearoa, New Zealand, and currently has a network of more than 20,000 dairy farmers & workers. The company has a clientele network spread across 130 countries in the world. Anchor, NZMP, Anmum, Anlene, Anchor Food Professionals, and Farm Source are the range of brands the company is distributing its products. They are a total of 48 manufacturing sites, with the majority of manufacturing sites, 28 located in New Zealand. The global operations are carried out with the help of around 40+ offices present across the regions. Annually, the company collects around 18,455 million liters of milk with major sourcing from New Zealand followed by Australia and the rest of the world. Dairy Ingredients are sold under the brand New Zealand Milk Products (NZMP) and are presently owned by around 10,000 families involved in dairy farming. The brand’s reaching the global region with the help of its offices situated in 14 locations in compliment with a reselling network in North America, Europe, Australia, and New Zealand. NZMP sells dairy ingredients under the categories namely milk powder, protein, specialty, cheese, and dairy fats.
Nestle S.A.
Company Headquarters: Vevey, Switzerland Founded: 1866 Workforce: ~ 275,000 Company Working: Nestle produces and sells food products and beverages. It sells infant foods, bottled water, cereals, chocolates, candy, coffee, kitchenware, chilled and frozen foods, dairy, ice cream and accessories for animals. The business also offers direct-to-consumer meal delivery services, medical foods, sausages, and nutritional products. The company also offers Aero, Alpo, Milkybar, Nestle Ice Cream, Cerelac, Nescafe, Nespresso, Nestea, Milo, Maggi, Buitoni, Cailler, Movenpick, Freshly, Purina, Boost, Gerber, and Kit Kat. Furthermore, the company operates in North America, Europe, Asia, Oceania, Africa, and the Middle East.
Hain Celestial Group
Company Headquarters: Colorado, U.S. Founded: 1993 Workforce: 7,825 employees as of December 2017 Company Working: The Hain Celestial Group, Inc. manufactures, markets, distributes, and sells organic and natural products. Its grocery products include infant formula; infant, toddler, and kids’ foods; diapers and wipes; rice and grain-based products; flour and baking mixes; breads, hot and cold cereals, pasta, condiments, cooking and culinary oils, granolas, and cereal bars; canned, chilled fresh, aseptic, and instant soups, and many more. The company sells its products through specialty and natural food distributors, supermarkets, natural food stores, mass-market and e-commerce retailers, food service channels and clubs, and drug and convenience stores in approximately 80 countries worldwide.
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Functional Beverages Market