Food & Beverages

Flavored Water Market

By Segment, By Region, And Segment Forecasts, 2017 – 2025

Vertical: CFnBBase Year: 201811 Sections

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Executive Summary

Flavored Water Market — Snapshot

  • Market Size (2017)

    2017

    $15.17B

  • Projected (2025)

    2025

    $27.36B

  • CAGR (2017–2025)

    7.7%

    7.7%
  • Key Players

    109+

Flavored water is produced by infusing water with various herbs, vegetables, and fruits. This demand for the product is growing among the ready-to-drink (RTD) beverages due to its various health benefits. Health-conscious consumers prefer flavored water over soft drinks, juices, and dairy-based beverages, which are rich in sugar and calories. The growth of organized retail stores and rising health awareness are the primary factors driving the growth of the market. The global flavored water market is highly fragmented with the presence of large and medium-sized players. To increase their market presence, these players are focusing on product innovation and innovative flavors.

Key Insight

The Flavored Water Market market is projected to grow at a CAGR of 7.7% from 2017 to 2025.

Market Performance Trend

Historical performance and future projections (2020–2030, USD Billion)

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Market Scope & Coverage

What this report covers

  • Geographic Coverage: This analysis covers 4 regions: North America, Asia Pacific, Europe, Rest of the World.
  • Market Segmentation: The market is analyzed across 2 segments: Carbonated, Still. Forecasts are provided for each segment from 2017 to 2025.
  • Competitive Landscape: 109 leading companies are profiled, covering market positioning, strategies, and recent developments.

Market Size (USD Mn)

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Market Overview

Flavored Water Market — Growth Trajectory

Flavored water is carbonated or still water enriched with different flavors. The addition of flavors in drinking water has led to increased intake. Some of the popular flavors added to water are lemon, orange, mixed berry, and apple. These zero-to-low calorie beverages are also offered with added vitamins and minerals.

Flavored Water Market — Growth Trajectory

Carbonated
Still

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Market Size Trend (USD Mn)

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Market Dimensions

How this market is segmented

  • Type is broken down into: Still, Carbonated.
  • Packaging Type is broken down into: Cans, Bottles, Others.
  • Distribution Channel is broken down into: Store-Based, Non-Store-Based.

Geographic Analysis

Regional market breakdown

  • North America North America market size reached $5.89B in 2017 and is projected to reach $10.48B by 2025, growing at a CAGR of 7.5%.
  • Asia Pacific Asia Pacific market size reached $3.02B in 2017 and is projected to reach $5.65B by 2025, growing at a CAGR of 8.1%.
  • Europe Europe market size reached $4.84B in 2017 and is projected to reach $8.67B by 2025, growing at a CAGR of 7.6%.
  • Rest of the World Rest of the World market size reached $1.41B in 2017 and is projected to reach $2.56B by 2025, growing at a CAGR of 7.8%.

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Research Methodology

Flavored Water Market — How We Researched This Market

RESEARCH PROCESSMarket Research Future analysis is based on interviews with industry experts who offer insight into the market structure, market segmentation, technology assessment, competitive landscape (CL), market penetration, as well as the emerging trends. Besides primary interviews (~80%) and secondary research (~20%), their analysis is based on years of professional expertise in their respective industries. Our analysts also predict where the market will be headed in the next five to 10 years, by analyzing historical trends and the current market position. Furthermore, the varying trends in segments and categories in each region are studied and estimated based on primary and secondary research.

PRIMARY RESEARCHExtensive primary research was conducted to gain a deeper insight into the market and the industry performance. For this particular report, we have conducted primary surveys (interviews) with the key level executives (VPs, CEOs, marketing directors, and business development managers, among others) of the major players active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed in the next five years.

SECONDARY RESEARCHSecondary research was mainly used to collect and identify information useful for an extensive, technical, market-oriented, and commercial study of the Flavored water market. It was also used to obtain key information about major players, market classification and segmentation according to industry trends, geographical markets, and developments related to the market and technology. For this study, analysts have gathered information from various credible sources such as annual reports, SEC filings, journals, white papers, corporate presentations, company websites, international organizations of chemicals manufacturers, and paid databases.

MARKET SIZE ESTIMATIONBoth the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of the overall organic pesticides market. The key players in the market were identified through secondary research and their market contributions in the respective regions were determined through primary and secondary research. This entire procedure included the study of the annual and financial reports of top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market have been covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to arrive at the final quantitative and qualitative data. This data has been consolidated and detailed inputs and analysis added by Wantstats before being presented in this report. The following figure is an illustrative representation of the overall market size estimation process employed for the purpose of this study.

  • Base Year

    2018

  • Historical Period

    2017 – 2018

  • Forecast Period

    2018 – 2025

  • Primary Interviews

    150+

Research Process

Historical data (2017–2018) and forecast period (2018–2025)

1

Problem Definition

  • Market scoping
  • Objective setting
  • Framework design
2

Secondary Research

  • Literature review
  • Data mining
  • Trend analysis
3

Primary Research

  • Expert interviews
  • Field visits
  • Surveys
4

Data Analysis

  • Quantitative modeling
  • Statistical testing
  • Validation
5

Insights & Reporting

  • Synthesis
  • Recommendations
  • Visualization

Research Depth

Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.

Historical vs. Forecast Data

Historical (observed)
Forecast (modelled)

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Competitive Landscape & Porter's Five Forces

Flavored Water Market — Competitive Analysis

1.1.1 THREAT OF NEW ENTRANTS

The global flavored water market is highly lucrative due to the increasing popularity of the product among consumers. Shifting consumer preferences from carbonated soft drinks to drinks with low or no sugar content are driving the sales of flavored water. However, the global flavored water market is dominated by established players and new entrants need to invest heavily in creating a brand identity. The need for high initial capital and technical expertise further pose barriers to new entrants.

Hence, the threat of new entrants in the global flavored water market is expected to be moderate.

1.1.2 BARGAINING POWER OF SUPPLIERS

The major suppliers in the global flavored water market are flavoring and sweetener manufacturers. There are various suppliers present in the market offering flavors and additives. Thus, due to the presence of a number of raw material suppliers, manufacturers of flavored water are not dependent on a single supplier, which, in turn, reduces their operational risks and switching costs.

Hence, the bargaining power of suppliers in the global flavored water market is expected to be low.

1.1.3 BARGAINING POWER OF BUYERS

The buyers are the major governing factor of the market. Buyer concentration is high for flavored water with limited brand loyalty exhibited by consumers. There are a number of flavored water brands available in the market, which increases product availability and reduces the switching cost for buyers. The limited product differentiation further affects the bargaining power of buyers.

Hence, the bargaining power of buyers in the global flavored water market is expected to be high.

1.1.4 THREAT OF SUBSTITUTES

The close substitutes for flavored water are packaged drinking water, low sugar content carbonated drinks, and juices, among others. The demand for flavored water is high in developed economies but the availability of the product is limited in developing and underdeveloped economies.

Hence, the threat of substitutes in the global flavored water market is expected to be high.

1.1.5 INTENSITY OF RIVALRY

The global flavored water market is marked by a high degree of rivalry. There are prominent players in the market with fierce rivalry based on quality and price. Manufacturers invest heavily in product launches and are focused on reducing production costs to compete in the cutthroat market.

Hence, the intensity of rivalry in the global flavored water market is expected to be high.

Quantitative Analysis

Regional Breakdown

Regional market breakdown for Flavored Water Market.

Regional Market Size (USD Mn)

Market estimates by geography (2025)

USD Mn

InsightNorth America leads with $10.48B by 2025, while Asia Pacific is projected to grow fastest at a 8.1% CAGR.

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Regional Market Data

REGION201720182025CAGRSHARE
North America$5.89B$7.85B$10.48B7.5%38%
Asia Pacific$3.02B$4.13B$5.65B8.1%21%
Europe$4.84B$6.47B$8.67B7.6%32%
Rest of the World$1.41B$1.89B$2.56B7.8%9%
Total$15.17B$20.34B$27.36B7.7%100%

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Segment Revenue (2025)

Carbonated
Still
0422584501267516900

Segment Market Share

  • Carbonated56%
  • Still44%

Total Market Size

$27.36B

Market by Segment (2025)

APPLICATIONREVENUE ($B)GROWTH RATEMARKET PENETRATION
Carbonated$15.36B7.7%
67%
Still$12.00B7.7%
87%

* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.

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Analytics

Flavored Water Market — Key Findings

Analytical insights on Flavored Water Market covering market dynamics, competitive landscape, and strategic outlook.

Key Analytical Findings

The Flavored Water Market market is projected to reach $27.36B by 2025, growing at 7.7% CAGR. The Carbonated segment holds the largest share.

Market Dynamics

Flavored water is water infused with various flavors, especially fruits, vegetables, and herbs. The growth of the global flavored water market is driven by the growth of organized retail stores and rising health consciousness among consumers. However, the availability of various substitutes for flavored water is hampering the growth of the market. Product innovation and promotions and the rising demand for natural and clean-label beverages are expected to offer lucrative opportunities to market players in the coming years.

Market Drivers

Robust economic growth, the emergence of a large and prosperous middle class, and high rates of migration from rural to urban areas have led to the influx of international retailers across the globe and encouraged the establishment of new retail stores. Strong marketing strategies and widespread distribution channels have facilitated the easy availability of various products. With the strong performance of the retail sector, the sales of flavored water have been experiencing a surge. The product is distributed via various channels and is easily available in departmental, specialty, and convenience stores. Consumers tend to prefer departmental and specialty stores for the purchase of flavored water. These outlets offer the convenience of one-stop shopping. Technological advancements have also increased the sales of the product through e-commerce platforms. This has encouraged the expansion of existing retail outlets in developing countries, such as India, Brazil, and Russia. The Indian retail industry is emerging as one of the fast-paced industries owing to the entry of several new players in the market. According to the India Brand Equity Foundation, the retail market in India is projected to expand from an estimated USD 672 billion in 2017 to USD 1,200 billion by 2021 with online retail expanding at 31% from 2017 to reach USD 32.70 billion in 2018. Moreover, foreign direct investment (FDI) inflow in Indian retail trading was USD 1.66 billion between April 2000 and March 2019, as per the Department of Industrial Policies and Promotion (DIPP).

Thus, the growth of the retail sector across the globe is expected to drive the demand for flavored water during the forecast period

Market Opportunities

Product promotions play a crucial role in attracting consumer attention. Promotions on e-commerce and social media platforms have the potential to increase consumer awareness, directly affecting sales. E-commerce also acts as a strong distribution channel in the current market scenario. Manufacturers have also introduced various flavors and combination of flavors as per consumer requirement. For instance, the brand DASANI by The Coca-Cola Company was first introduced in four original flavors; in March 2018, a combination of different flavors including, berry, black cherry, Meyer lemon, lime, raspberry lemonade, tropical pineapple, watermelon, white peach, strawberry guava, blood orange, and pink grapefruit were introduced.

Furthermore, celebrity endorsements play a vital role in driving the sales of products, increasing recall and helping create brand loyalty.

Manufacturers are also focusing on effective packaging designs, which have a noticeable impact on consumer shopping behavior. Packaging plays a significant role in product marketing by delivering a sense of quality and reflecting the product’s brand image. Manufacturers focus on convenience packaging to attract consumer attention and help their product stand out on the retail shelf.

The adoption of strategic marketing campaigns and introduction of innovation in flavor and packaging offer the manufacturers of flavored water significant opportunities for growth during the review period.

Market Restraints

The availability of a wide variety of options for beverages, such as juices, smoothies, sports drinks, and soft drinks, is expected to restrain the growth of the global flavored water market to a certain extent. Consumers have several options when it comes to choosing beverages and manufacturers are introducing sugar-free and clean-label variants to tap into the latest trends in the market. Sports drinks with low sugar content are also high in mineral content and the demand for these products is rising among athletes and general consumers. Sports drinks help maintain electrolyte and fluid levels in the body, and thus are a close substitute for flavored water. Additionally, the demand for functional beverages is increasing as they provide additional benefits to the body and help protect from various diseases. According to Wantstats analysis, the global functional beverages market accounted for revenue of USD 90.1 billion in 2018 and is expected to register high growth in the years to come.

Hence, the availability of substitutes for flavored water is expected to impede the growth of the market during the review period

Strategic Outlook and Future Directions

Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.

Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.

Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.

Market Value by Segment (2025)

Value (USD Mn)
Carbonated
Still

Companies

Key companies profiled in Flavored Water Market

Profiles of 109 companies operating in the Flavored Water Market market, including revenue, employee count, and market positioning where available.

Showing 109 of 109 companies

KEURIG DR

KEURIG DR PEPPER

Food & Beverages

Company Headquarters: Plano, Texas, US Founded: 1981 Workforce: ~155,000 Company Working: Keurig Dr Pepper is a global leader in manufacturing beverages. The company offers different products such as flavored (non-cola) carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas and coffee, juices, water, mixers, and specialty coffee. It has a strong presence and a production facility in the US. It offers more than 125 brands of different products.

Revenue$10.4B
Employees155,000
Market CapN/A
Founded1980
Plano, Texas, US
DANONE S.A

DANONE S.A.

Food & Beverages

Company Headquarters: Paris, Ile-de-France, France Founded: 1919 Workforce: ~308,000 Company Working: Danone S.A. manufactures baby food products, medical nutrition products, and dairy products. The company operates in North America, Europe, and Asia-Pacific. It has a presence in 130 countries around the world. It generates maximum revenue from the dairy products segment. The company offers packaged natural, flavored, and vitamin-enriched water under the brand names Evian, Volvic, Badoit, Aqua, Mizone, Bonafont, Villavicencio, Villa del Sur, Fontvella, Lanjarón, and Zywiec Zdroj.

Revenue$24.3B
Employees308,000
Market CapN/A
Founded1918
Paris, Ile-de-France, France
THE KRAFT

THE KRAFT HEINZ COMPANY

Food & Beverages

Company Headquarters: Illinois, US Founded: 2015 Workforce: ~38,000 Company Working: The Kraft Heinz company deals in food & Beverage products. The company also offers dressings, healthy snacks, spices, and other seasonings. The iconic brands included in the company's product portfolio are Kraft, Heinz, Oscar Mayer, and Philadelphia. Additionally, the company has established its vast supply chain through which it sells its major products to global consumers. This includes value stores, bakeries, pharmacies, mass merchants, club stores, and food service distributors and institutions, including hotels, restaurants, healthcare facilities, government agencies, and various e-commerce platforms. The company was formerly known as H.J. Heinz Holding Corporation which later changed to The Kraft Heinz Company. The company has a strong presence in the US, Canada, UK, and overseas markets. Moreover, Kraft Heinz is present in more than 40 countries with its presence in six continents. Kraft Heinz has a global manufacturing network that encompasses over 70 manufacturing plants throughout the world. These facilities are spread across North and South America, Europe, Asia, and Australia. The company's manufacturing facilities create a wide variety of culinary goods, such as condiments, sauces, syrups, snacks, and frozen meals.

Revenue$23.9B
Employees38,000
Market CapN/A
Founded2014
Illinois, US
THE COCA-C

THE COCA-COLA COMPANY

Food & Beverages

Company Headquarters: Atlanta, US Founded: 1892 Workforce: ~80,300 Company Working: The Coca-Cola Company is a beverage company that manufactures various non-alcoholic beverages including enhanced water, sports drinks, dairy and plant-based beverages, and energy drinks worldwide. Coca-Cola's product portfolio includes more than 500 brands, such as food regimens and mild drinks, waters, juices, teas, and espresso, among others. Coca-Cola is a renowned international FMCG company that gives a huge range of clean beverage products. The enterprise has hooked up itself as one of the most important manufacturers of carbonated and non-carbonated gentle beverages with iconic brands along with Coca-Cola, Sprite, Fanta, and Dasani, the organization operates in more than 200 nations and has a considerable proportion of the beverage marketplace globally. The company offers its beverages through a network of company-owned or controlled bottling and distribution operators, and independent bottling partners, distributors, wholesalers, and retailers. It has a wide presence in North America, Europe, and Asia with fully established manufacturing facilities and warehouses. Additionally, the company has additionally shown a dedication to sustainability by launching projects inclusive of World Without Waste, which pledges to gather and recycle one bottle or can for each one produced through 2030.

Revenue$30.3B
Employees80,300
Market CapN/A
Founded1891
Atlanta, US
NESTLÉ S.A

NESTLÉ S.A

Food & Beverages

Headquarters: Vevey, Switzerland Founded: 1866 Workforce: ~308,000 Company Working: Nestlé S.A. is among the world’s largest food and drinks processing companies. The Switzerland-based company is engaged in the production and marketing of nutrition, health, and wellness products. Which is primarily involved in the production, sales, and marketing of a wide range of nutrition and wellness products, including prepared dishes and milk-based products, pharmaceuticals, ophthalmic goods, cooking aid, baby foods, and cereals. Its product portfolio includes 2,000 brands offering a wide range of baby foods, breakfast cereals, confectionery products, dairy products, coffee and tea, medical food, frozen food, bottled water, snacks, infant food, and pet care products. Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi are among the popular brands of the company operating globally. The company has 447 factories and operates in 189 countries across the globe. Moreover, Operates through seven enterprise segments, particularly Powdered and Liquid Beverages, Water, Milk Products and Ice Cream, Nutrition, and Health Science, Prepared Dishes and Cooking Aids, Confectionery, and Pet Care. The employer provides numerous meals merchandise with its famous brand names like the Nescafé, Maggi, Nestea, Stouffer's, Milo, Chef, Chef-Mate, Sjora, Minor's, and Lean Cuisine manufacturers. It has also developed more than 20 research and development facilities across the globe. The company offers its products in more than 186 countries across the regions of Europe, Africa, the Americas, and Oceania.

Revenue$0.1B
Employees308,000
Market CapN/A
Founded1865
United States, North America
POLAR BEVE

POLAR BEVERAGES

Food & Beverages

Company Headquarters: Worcester, Massachusetts, US Founded: 1882 Workforce: NA Company Working: Polar Beverages is involved in the production of various beverages. The company offers products through segments—seltzer, seltzer’ade, mixers, frost, and sparkling dry. It has production facilities in Worcester in Massachusetts, Albany in New York, and Fitzgerald in Georgia.

RevenueN/A
EmployeesN/A
Market CapN/A
Founded1881
Worcester, Massachusetts, US
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About the Author

Food & Beverages Research Team

Food & Beverages

Wantstats' food and beverage analysts wrote this report from primary sources — retail data, ingredient sourcing trends, and direct conversations with people in the industry. Every figure has been checked against proprietary datasets and reviewed internally before release.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
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Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Flavored Water Market

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