Market Size (2017)
2017
$6.11B
Energy & Power
Electric Motors Market for Household Appliances Market
By Segment, By Region, And Segment Forecasts, 2017 – 2025
Vertical: EnPBase Year: 201810 Sections
Executive Summary
Electric Motors Market for Household Appliances Market — Snapshot
Projected (2025)
2025
$9.13B
CAGR (2017–2025)
5.1%
5.1%Key Players
113+
The demand for electric motors for household appliances is growing rapidly owing to various factors, including the demand for HVAC applications in residential sector and increasing affordability of household appliances.
The global electric motors market for household appliances is projected to grow at 5.32% CAGR during the forecast period, 2019–2025. In 2018, the global electric motors market for household appliances was dominated by Asia-Pacific with a 34.64% share, followed by Europe and North America with shares of 22.21% and 20.40%, respectively.
The global electric motors market for household appliances has been segmented based on type, voltage, output power, application, and region. On the basis of type, the global electric motors market for household appliances has been segmented into AC motors, DC motors. The DC motors segment is expected to grow at a faster rate during the forecast period. In 2018, the DC motors segment held a 61.20% share of the global electric motors market for household appliances.
On the basis of voltage, the global electric motors market for household appliances has been segmented as Up to 50 V, 50 to 120 V, and Above 120 V. The Above 120 V segment is expected to grow at the fastest rate during the forecast period. In 2018, the above 120 V segment held a 42.00% share of the global electric motors market for household appliances.
On the basis of output power, the global electric motors market for household appliances has been segmented into Up to 500 W and above 500 W. The up to 500 W segment is expected to grow at the faster rate during the forecast period. In 2018, the up to 500 W segment held a 58.77% share of the global electric motors market for household appliances.
On the basis of application, the global electric motors market for household appliances has been segmented into refrigerator, ovens, washing machine, vacuum cleaner, electric fan, dishwasher, range hoods, tumble dryers, wash dryers, and freezers. The refrigerator segment is expected to grow at the fastest rate during the forecast period. In 2018, the refrigerator segment held a 29.83% share of the global electric motors market for household appliances.
On the basis of region, the global electric motors market for household appliances has been segmented into the North America, Europe, Asia-Pacific, Middle East & Africa, and South America. In 2018, Asia-Pacific held a 34.64% share of the global electric motors market for household appliances.
Key Insight
The Electric Motors Market for Household Appliances Market market is projected to grow at a CAGR of 5.1% from 2017 to 2025.
Market Performance Trend
Historical performance and future projections (2020–2030, USD Billion)
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View Subscription PlansMarket Scope & Coverage
What this report covers
- Geographic Coverage: This analysis covers 5 regions: South America, North America, Europe, Asia Pacific, Middle East and Africa.
- Market Segmentation: The market is analyzed across 2 segments: DC Motors, AC Motors. Forecasts are provided for each segment from 2017 to 2025.
- Competitive Landscape: 113 leading companies are profiled, covering market positioning, strategies, and recent developments.
Market Size (USD Mn)
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View Subscription PlansMarket Overview
Electric Motors Market for Household Appliances Market — Growth Trajectory
Electric motors for household appliances are primarily used in the refrigerators, ovens, washing machines, vacuum cleaners, electric fan, dishwasher, and freezers. In the study, three types of electric motors for household appliances have been considered, namely the AC motors and DC motors.
Electric Motors Market for Household Appliances Market — Growth Trajectory
DC Motors
AC Motors
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View Subscription PlansMarket Size Trend (USD Mn)
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View Subscription PlansMarket Dimensions
How this market is segmented
- Type Type is broken down into: AC Motors, DC Motors.
- Voltage Voltage is broken down into: Up to 50 V, 50 V–120 V, Above 120 V.
- Output Power Output Power is broken down into: Up to 500 W, Above 500 W.
- Application Application is broken down into: Refrigerator, Washing Machine, Vacuum Cleaner, Dishwasher, Range Hoods, Tumble Dryers, Ovens, Electric Fan, Wash Dryers, Freezers.
Geographic Analysis
Regional market breakdown
- South America South America market size reached $567.70M in 2017 and is projected to reach $793.67M by 2025, growing at a CAGR of 4.3%.
- North America North America market size reached $1.25B in 2017 and is projected to reach $1.81B by 2025, growing at a CAGR of 4.7%.
- Europe Europe market size reached $1.35B in 2017 and is projected to reach $2.06B by 2025, growing at a CAGR of 5.4%.
- Asia Pacific Asia Pacific market size reached $2.11B in 2017 and is projected to reach $3.28B by 2025, growing at a CAGR of 5.7%.
- Middle East and Africa Middle East and Africa market size reached $833.09M in 2017 and is projected to reach $1.18B by 2025, growing at a CAGR of 4.5%.
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View Subscription PlansResearch Methodology
Electric Motors Market for Household Appliances Market — How We Researched This Market
This report applies a rigorous multi-stage research process combining primary interviews, secondary data sources, and bottom-up market modelling to ensure accuracy and completeness across all segments and geographies.
Base Year
2018
Historical Period
2017 – 2018
Forecast Period
2018 – 2025
Primary Interviews
150+
Research Process
Historical data (2017–2018) and forecast period (2018–2025)
1
Problem Definition
- Market scoping
- Objective setting
- Framework design
2
Secondary Research
- Literature review
- Data mining
- Trend analysis
3
Primary Research
- Expert interviews
- Field visits
- Surveys
4
Data Analysis
- Quantitative modeling
- Statistical testing
- Validation
5
Insights & Reporting
- Synthesis
- Recommendations
- Visualization
Research Depth
Our research process spans primary interviews with industry stakeholders combined with comprehensive secondary data analysis, validated through triangulation across multiple independent sources.
Historical vs. Forecast Data
Historical (observed)
Forecast (modelled)
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View Subscription PlansCompetitive Landscape & Porter's Five Forces
Electric Motors Market for Household Appliances Market — Competitive Analysis
THREAT OF NEW ENTRANTS
The research and development cost in electric motors for household appliances is moderate and the government regulations are stringent which results in moderate threat of new entrants in the market. The technological complexity also acts as an entry barrier in the market moderately, due to the developments in integrating technologically advanced electric motors into various household appliances. The major players offering wide range electric motors hold the largest market share owing to their innovative products. Therefore, the threat of new entrant ranges between low and moderate.
BARGAINING POWER OF SUPPLIERS
There are a substantial number of raw material and component suppliers for the electric motors market for household appliances. Raw materials and components for electric motor, including silicon steel, copper, aluminum, insulating varnishes, insulating resins, nickel, nickel-chromium, rotor, stator and commutator are easily available in the market. Further, raw material differentiation is very less, reducing the bargaining power of suppliers in the market. Hence, the bargaining power of suppliers in the electric motors market for household appliances is low.
BARGAINING POWER OF BUYERS
In the market the two groups of buyers are manufacturers of appliances and the consumers of household appliances.
There are a large number of electric motor manufacturers who buy raw materials and components from original equipment manufactures, making the bargaining power of buyers low due to increasing demand for electric motors. Moreover, brand identity has a moderate impact on the market with a moderate cost of switching providers. Such factors are expected to make the bargaining power of buyers in the electric motors market for household appliances high.
There are large number of consumers in the business-to-consumer (B2C) market, which makes the bargaining power of buyers low. High impact of brand identity, high purchasing power low switching cost make the bargaining power of buyers high.
Such factors make the bargaining power of buyers in the electric motors market for household appliances range between low and moderate.
THREAT OF SUBSTITUTES
There are no close substitutes for the electric motors for household appliances. Electric motors are irreplaceable in household appliances as they ensure high reliability and feasibility in household operations. Hence, the market players do not face much threat from substitutes. Thus, the threat of substitutes is low.
RIVALRY
The electric motors market for household appliances is growing with increasing implementation of advanced motors in smart appliances. Moreover, technological developments in electric motors makes the competition high among the suppliers. However, the product differentiation is moderate with some add-on features of the products. The price differentiation within the electric motors for household appliances offered by major companies depends on competition pricing, which reduces the prices of the electric motors. Thus, the intensity of the competitive rivalry is high.
Quantitative Analysis
Regional Breakdown
Regional market breakdown for Electric Motors Market for Household Appliances Market.
Regional Market Size (USD Mn)
Market estimates by geography (2025)
USD Mn
InsightAsia Pacific leads with $3.28B by 2025.
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View Subscription PlansRegional Market Data
| REGION | 2017 | 2018 | 2025 | CAGR | SHARE |
|---|---|---|---|---|---|
| South America | $567.70M | $662.02M | $793.67M | 4.3% | 9% |
| North America | $1.25B | $1.48B | $1.81B | 4.7% | 20% |
| Europe | $1.35B | $1.65B | $2.06B | 5.4% | 23% |
| Asia Pacific | $2.11B | $2.59B | $3.28B | 5.7% | 36% |
| Middle East and Africa | $833.09M | $978.57M | $1.18B | 4.5% | 13% |
| Total | $6.11B | $7.37B | $9.13B | 5.1% | 100% |
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View Subscription PlansSegment Revenue (2025)
DC Motors
AC Motors
01515303045446059
Segment Market Share
- DC Motors60%
- AC Motors40%
Total Market Size
$9.13B
Market by Segment (2025)
| APPLICATION | REVENUE ($B) | GROWTH RATE | MARKET PENETRATION |
|---|---|---|---|
| DC Motors | $5.51B | 5.1% | 60% |
| AC Motors | $3.62B | 5.1% | 60% |
* Revenue projections based on 2025 estimates. Growth rates represent CAGR 2024–2030. Market penetration indicates current adoption rate within addressable market segments.
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Analytics
Electric Motors Market for Household Appliances Market — Key Findings
Analytical insights on Electric Motors Market for Household Appliances Market covering market dynamics, competitive landscape, and strategic outlook.
Key Analytical Findings
The Electric Motors Market for Household Appliances Market market is projected to reach $9.13B by 2025, growing at 5.1% CAGR. The DC Motors segment holds the largest share.
Market Dynamics
The global electric motor for household appliances market is expected to grow at a steady rate during the forecast period primarily due to the demand for HVAC in residential sector and increasing affordability of household appliances. However, the availability of counterfeit products is expected to restrain the growth of the global electric motor for household appliances market during the forecast period.
Market Drivers
The HVAC system is used to maintain the comfort level and safety of building occupants, which are important in both residential and office buildings. The HVAC system is used to avoid chilling and sweltering as well as it improves indoor air quality.
HVAC systems in residences improve health and comfort. The increasing demand of HVAC systems in household appliances are expected to increase the demand of electric motors in HVAC systems in residential sector. According to Japan Refrigeration and Air Conditioning Association Report 2019, the demand of room air conditioners increased from 86.24 million units in 2016 to 96.07 million units in 2018. The electric motor is the primary component in the HVAC system, wherein it is used to power the blower for the transfer the air. The motor drives the compressors to compress refrigerant and pumps water for chilled water and hot water applications. Moreover, brushless DC motors have integrated drives and controls and are commonly used in HVAC applications. Moreover, according to US Department of Energy, HVAC applications accounted for 63% of motor-driven energy use in the residential sector. Additionally, according to Japan Refrigeration and Air Conditioning Association Report 2019, in 2018, China contributed 42.150 million units of room air conditioners system, which is almost near to 45% of global sale. There are various advantages and household application of the HVAC. The demand for HVAC in the residential sector, leads to the demand for electric motors. Therefore, the demand for HVAC in the residential sector is expected to drive the growth of the electric motors market for household appliances.
Market Opportunities
As per the World Bank Data, the global economy increased by approximately 4% in 2019 as compared to 2019, and it is expected to increase to 4.6% by 2020-21. This growth in economy has resulted in increased purchasing power of individuals. With the increase in purchasing power, the individuals prefer smart home appliances. The increased demand for smart home appliances has led to an intense competition among manufacturers to offer highly advanced and high-performance household appliances. For instance, in June 2019, Johnson Electric (Hong Kong) introduced new BLDC motors having advanced ERP ratings with full compliance with regulatory norms for ventilation applications, offering more flexibility to the end product designs. The advanced household appliances reduce the human effort and provide superior home care. Moreover, such appliances account help reduce electricity bills of customers. The advanced HVAC systems result in approximately 20%–30% of the reduction of electricity consumption. Moreover, the introduction of IoT (Internet of Things) enabled household appliances are expected to transform their use and implications. For instance, the IoT based home automation system will enable the end users to control and use the home appliances, such as fans, lights, and HVAC systems through sensors, software, internet, and control devices. Thus, the advanced and high-performance appliances are expected to increase the demand of electric motors. Therefore, the advanced and high-performance household appliances are expected to create opportunities for key players in the electric motors market for household appliances during the forecast period.
Market Restraints
An effective electric motor utilizes less energy, reduces operating costs, lowers motor heating power, and has a long life. In general, electric motors which are 85% efficient, convert 85% of the electrical energy into mechanical energy and utilize the remaining electrical energy to rise the motor temperature. The use of advanced magnetic materials, insulation materials, and high-speed bearing design results in high efficiency of electric motors. According to the United Nations Environment Programme Report, 2017, the use of efficient motors can save approximately 300 TWh per annum of electricity by 2030. However, the high cost of efficient electric motors significantly increases the need for cost-effective alternatives. This leads to the manufacture and sale of counterfeit products, which are cheaper and less efficient than the genuine products. The counterfeit products involve substandard designs, inferior manufacturing, and low-quality materials, which eventually lowers the overall cost of the counterfeit products.
Counterfeiting of products poses a threat to the performance of the appliance, affecting the brand image. The counterfeit products of well-known companies witness a year-on- year rise. Moreover, according to Authentication Solution Providers' Association, it is estimated that worldwide counterfeiting of electrical products accounts for approximately USD 11 billion to USD 20 billion, annually. Moreover, it is estimated that approximately USD 300–400 million of the counterfeit electrical products enter in the US market every year, and around USD 600,000 million worth of electrical products are sold per year, globally. End users purchase counterfeit products either knowingly because of their low prices or assuming that they purchased genuine products. As counterfeit products are similar to the original products, it is very difficult to differentiate between the counterfeit products and a genuine product. This ultimately hinders the wide adoption of genuine electric motors available in the market, thus restraining the use of branded and genuine electric motors for home appliances. Therefore, the availability of counterfeit products is expected to restrain the growth of the global electric motors market for household appliances during the forecast period.
Strategic Outlook and Future Directions
Near-term growth will likely concentrate in modular bioreactor lines and closed-system media workflows that shorten validation cycles while preserving batch traceability.
Partnerships between CDMOs and instrumentation vendors should accelerate standard datasets for comparability across sites, improving forecasting models used in capacity planning.
Longer horizon, organoid and microphysiological adoption may reshape segment mix; teams that invest early in assay interoperability and cloud QC hooks are better positioned to capture upside without fragmenting their analytics stack.
Market Value by Segment (2025)
Value (USD Mn)
DC Motors
AC Motors
Companies
Key companies profiled in Electric Motors Market for Household Appliances Market
Profiles of 113 companies operating in the Electric Motors Market for Household Appliances Market market, including revenue, employee count, and market positioning where available.
Showing 113 of 113 companies
SANHUA AWE
SANHUA AWECO
Energy & Power
Company Headquarters: Neukirch, Germany Founded: 1960 Workforce: ~5,000 Company Working: Sanhua Aweco is a part of Sanhua, which is a global leader in home appliance, automotive and air-conditioning systems. Its systems are widely used in home appliances car air-conditioning devices produced worldwide. It is a key provider for major manufacturers of washing machines, dish washers, coffee machines, cars and air-conditioning devices. It is also a leading heating, ventilation, air conditioning, and refrigeration (HVAC&R) manufacturer of controls and components with a global footprint. Its co-operation with the largest companies in the automotive, appliance, and HVAC&R industries makes it a leading worldwide original equipment supplier offering the highest quality components at the most competitive prices. The company uses various modern manufacturing equipment, advanced production engineering techniques, and effective control tools. Its products have passed many international and domestic safety certifications such as CQC, CE, TüV, UL, and VDE. The company has 4 manufacturing plants located in Poland, China, Austria, and Turkey, 3 research and development centers located in Austria, Germany, and China, and a sales force working from over the world.
RevenueN/A
Employees5,000
Market CapN/A
Founded1959
Neukirch, Germany
KELI MOTOR
KELI MOTOR GROUP CO.LTD
Energy & Power
Company Headquarters: Hunan, China Founded: 2010 Workforce: ~5,000 Company Working: Keli Motor Group Co., Ltd. is engaged in the research, development, manufacture, and sale of motors, pumps, household appliances, electrical equipment, and electronic products. It has strong independent research and development and design capability centres to focus on technological advancements. It is one of the largest micro motor manufacturers and exporters in China. It provides main 6 series products such as single-phase shaded pole motors, single-phase universal motors, step motors, cross flow blowers, DC brushless Motors, and servo systems. These motors are widely used in microwave ovens, exhaust fans, ovens, fan heaters, electric fireplaces, air conditioners, food processors, hair dryers, air pumps, vacuum cleaners, paper shredders, water pumps (dishwasher, washer pumps, draining pumps), garden tools, electric tools, household appliances, printers, scanners, lighting, camera-control monitors, other IT lines and industrial control equipment. The products are primarily exported to the US, Germany, Italy, Spain, Poland, Australia, Turkey, and Syria.
RevenueN/A
Employees5,000
Market CapN/A
Founded2009
Hunan, China
NMB
NMB
Energy & Power
Company Headquarters: Michigan, US Founded: 1988 Company Working: NMB is a MinebeaMitsumi group company and is one of the largest manufacturers of miniature precision ball bearings and a volume leader in the design and development of precision electro-mechanical components including cooling fans & blowers, precision small motors & mechanical bearing assemblies, backlight solutions, LED lighting modules, and complete LED solutions. Its solutions have applications in the personal computing, networking, telecommunications, home entertainment, home electronics, automotive, medical, and industries. It provides customer service, engineering, quality, and administrative support for all MinebeaMitsumi products in North America. The company works closely with its sister company, NMB-Minebea de Mexico in Queretaro, Mexico to provide support across North America. It offers its products in Europe and Asia-Pacific. NMB Technologies Corporation (US) and New Hampshire Ball Bearings, Inc. (UK) are a few of its subsidiaries.
RevenueN/A
EmployeesN/A
Market CapN/A
Founded1987
Michigan, US
DUMORE MOT
DUMORE MOTORS
Energy & Power
Company Headquarters: Wisconsin, US Founded: 1913 Workforce: NA Company Working: Dumore Motors designs and manufactures OEM electric motors, gear motors, and customized electromechanical motor assemblies. The company offers electric motors and gear motors for various applications including agricultural equipment, medical equipment, construction, industrial equipment, material handling, HVAC, commercial cleaning, fire protection, food processing, pumps, and door automation. Moreover, it provides a wide range of electric motors and gear motors including permanent magne DC motors, series wound universal motors, parallel shaft permanent magnet DC gear motors, right angle worm drive permanent magnet DC gear motors, and planetary permanent magnet DC gear motors. Additionally, the company offers customized motors according to the requirements of the customers. The company has its manufacturing unit located in Wisconsin, US.
RevenueN/A
EmployeesN/A
Market CapN/A
Founded1912
Wisconsin, US
DIEHL STIF
DIEHL STIFTUNG & CO. KG
Energy & Power
Company Headquarters: Nuremberg, Germany Founded: 1902 Workforce: ~17,300 Company Working: Diehl Stiftung & Co. KG is one of the leading companies that develops and manufactures electronic assemblies, drive inverters, and system components for the household appliances . The company also develops hardware and software applications for intelligently cross-linking and jointly controlling groups of industrial plants, decentralized energy management solutions, and smart-home products. The company operates through its six corporate divisions, namely, metall, controls, defence, aviation, metering, and others. Household appliances are offered under the controls corporate division. Diehl Controls North America, Inc. (Mexico) and Diehl Ventures GmbH (Germany) are a few of the subsidaries of the company. It has more than 80 locations in 20 countries across the globe.
Revenue$3.4B
Employees17,300
Market CapN/A
Founded1901
Nuremberg, Germany
ELICA S.P.
ELICA S.P.A.
Energy & Power
Company Headquarters: Fabriano, Italy Founded: 1970 Workforce: ~3,800 Company Working: Elica S.p.A. is one of the leading companies that designs and manufactures motors, kitchen hoods, ovens, and others for household and domestic applications. The company operates in two business segments, namely cooking and motors. The company offers various products under the different brands, namely, Elica, Turboair, Ariafina, Arietta, Jet Air, Puti, and Fime. The company provides electric motors for household appliances under its Fime brand. Moreover, it manufactures electric motors for domestic ventilation and household appliances. Elica S.p.A. has 7 manufacturing plants located in countries such as Italy, Mexico, China, and India. The company has its offices located in the US, Mexico, Poland, Germany, France, Spain, Italy, Russia, India, China, and Japan. Its subsidiaries include Elica PB India Private Ltd. (Inadia), Elica Group Polska Sp.zo.o (Poland), Elicamex S.A. de C.V. (Mexico), and Elica Inc (US).
Revenue$0.0B
Employees3,800
Market CapN/A
Founded1969
Fabriano, Italy
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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Noah Malgeri
Co-Founder, Mojave Rail Fabrication Limited
This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.
Michael Robert
Manager, JavolVision
Thanks, I am so happy that we worked together. Maybe we still can work together in the future.
Joseph Aguayo
Sales Operations & Pricing Manager, Intel
Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.
Bong Lau
Sales Leader, Bamberg
We bought your "2025 report" in 2020. Everything is fine and very good.
Peter Groot Koerkamp
Account and Business Manager, EFS-Holland BV
Thanks for sending the report it gives us a good global view of the Betaïne market.
Younghwan Choi
Senior Retail Manager, LG Chem
We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.
Mark Irwin
Management Consultant, Level 21
I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.
Rob Kooiker
Group Product Manager HVAC & Fire Protection GMA, Rockwool
I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!
Jason Lee
R&D Director, Seojin
Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.
Akif Moroglu
Strategy & Business Development Director, Dogan Holding
We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.
Electric Motors Market for Household Appliances Market
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