Universal Robots A/S Overview
Company Headquarter: Denmark
Founded: 2005
Workforce: 620
Company Working: Universal Robots A/S (Universal Robots) is a leading manufacturer of collaborative robots. It has sold more than 34,000 collaborative robots around the world. It also manufactures industrial robot arms, which are used to automate and streamline repetitive industrial processes. The company serves in automotive, food and agriculture, furniture and equipment, metal and machining, plastic, pharma and chemistry, and scientific and research sectors and other industries worldwide. These robots are used for pick-and-place, injection molding, CNC, packaging and palletizing, quality inspection, assembly, machine tending, lab analysis and testing, and gluing and welding applications. Universal robots provide benefits such as easy programming, fast set-up, and flexible deployment.
Strategy
The major business strategy of Universal Robots is the integration of its own brands. It follows both organic and inorganic growth strategies. The company has held a strong market position with its brand spread across different regions such as the Americas, Europe, and Asia-Pacific. The company is also planning acquisitions to stay relevant in the market. The company’s technological expertise has created an opportunity for the company to hold its grip over different markets.



