Food & BeveragesAug 11, 2026

Trisport AG

Company Profile Analysis

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Year Founded & Workforce

1979-12-31

30 Employees

Industry

Food & Beverages

Services

Trisport AG Overview

Company Headquarters: Hunenberg, Switzerland

Founded: 1980

Workforce: ~30

Company Working: Trisport AG is a manufacturer and distributor of various fitness equipment, recreation, and sporting goods and also acts as an official distributor of brands including Styleholz, First Degree, and Togu for B2B clients through imports in Swiss. The company acquired the trademark and manufacturing rights of Kettler Sports in December 2019 and is currently operating the brand in European Free Trade Association countries, European Union countries, and Turkey in both B2B and B2C sales markets. The brand was founded in 1949 and prior to the acquisition by Trisport AG, the company has been the official distributor of the Kettler brand in the Swiss region. The company offers a free fitness app equipped with various certified coaches including Pilates trainers, sports physiotherapists, athletics coaches, and yoga trainers with experience over and above 9 years approximately. The company reaches its clientele through 330 retailers across various locations.

Strategy

Trisport AG is focusing on various branding initiatives to position the company in the global market through initiatives like Kettler’s partnership with Borussia Dortmund, a German football club, and extending support towards Prowject X. The brands collaboration with Borussia Dortmund (BVB) has helped in better reach of the brand among the sports enthusiasts and it also opened new avenues for the brand like launch of indoor cycle in stadium which acts as a better advertisement tool in social media. Also, as part of the sponsorship, the BVB players are part of the training videos which help in customer acquisition. The company’s support towards Prowject X comprising of two female athletes who are participating in the Talisker Whiskey Atlantic Challenge by extending its AQUAROWER 700 for rowing training, especially during the winter season. The initiative is expected to reposition Kettler as a responsible brand that supports women's empowerment.

Company Snapshot

Employees

1979-12-31

Founded

Hunenberg, Switzerland

Headquarters

SWOT Analysis

Strengths

Strong brand image across the European countries
Significant initiatives towards building brand image among the customers
Long-term experience in the fitness industry providing a advantage in the manufacturing and marketing of fitness equipment

Weaknesses

Dependency only on home equipment sales rather than the gym fitness and training equipment like other key players

Opportunities

Innovation and product launch including live-coaching enabled equipment, on-demand workout videos streaming on consoles, etc.
Strengthening its position in Asia-Pacific market through strategic partnerships with fitness centers and popular sports team

Threats

Impact on business due to Russia-Ukraine war

Key Developments

Date	Approach	Development
December 2022	Product Launch	Kettler launched the “Rent a Kettler” scheme for home customers who want to train on various fitness equipment including cross trainers, bicycle ergometers, etc. for a minimum time of a month. The initiative is in line with the growing demand for home fitness equipment post-pandemic.
November 2022	Product Launch	Trisport AG launched “HOI by Kettler” Frame Bikes curated for home sports fitness. It is designed in such a way that the frame of the bike resembles a racing bike and has a Bluetooth connectivity feature. The equipment is launched in three different models namely FRAME, FRAME+, and SPEED curated to different training requirements including endurance/competition training, high intensity cycling training, and intensive indoor cycle training, respectively.
October 2021	Product Launch	Trisport launched a new range of small sports equipment under the name HOI by Kettler comprising push-up handles, skipping rope, and roll-off. Home for Innovation is the full form of HOI and resonates with the culture of Switzerland as it is one of the greeting words.
February 2021	Branding	Trisport has been sponsoring four members of the curling team Stern of the Upper Valais Curling Club with its range of equipment for their training at their residence. The initiative helps in positioning a better brand image through the sports members and display of the company’s logo via social media posts.

Product Offering

Trisport AG
- Fitness Equipment/Home & Gym Training

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Trisport AG as part of our ongoing coverage of the Food & Beverages sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

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Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Trisport AG

Company Headquarters: Hunenberg, Switzerland Founded: 1980 Workforce: ~30 Company Working: Trisport AG is a manufacturer and distributor of various fitness equipment, recreation, and sporting goods and also acts as an official distributor of brands including Styleholz, First Degree, and Togu for B2B clients through imports in Swiss. The company acquired the trademark and manufacturing rights of Kettler Sports in December 2019 and is currently operating the brand in European Free Trade Association countries, European Union countries, and Turkey in both B2B and B2C sales markets. The brand was founded in 1949 and prior to the acquisition by Trisport AG, the company has been the official distributor of the Kettler brand in the Swiss region. The company offers a free fitness app equipped with various certified coaches including Pilates trainers, sports physiotherapists, athletics coaches, and yoga trainers with experience over and above 9 years approximately. The company reaches its clientele through 330 retailers across various locations.

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